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Anastasia Beverly Hills

Kiss Theory Hydrating Glossy Shine Lip Balm

4.6 · 754 reviews
1,912 ₽

What it is: A hybrid gel-balm lip color delivering hydration, high-impact pigment, and glossy shine with a lightweight, nonsticky feel.Formulation Type: LipstickBenefits: HydratingHighlighted Ingredients: - Hyaluronic Acid: Hydrates and plumps for fuller-looking lips.- Vitamin E: Nourishes and softens for smooth comfort with antioxidant benefits.- Candelilla Wax: Enhances payoff, shine, and smooth glide.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Cushion the kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, hydration, and a glossy finish with a lightweight, nonsticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.Clinical Results: Based on a consumer perception study of 50 women, after first use:- 100% said lips felt nourished after first use- 100% agreed it applies smoothly- 98% said lips felt softer and more hydrated- 98% said lips looked healthier after first use- 94% agreed lips felt more comfortable and instantly more cushioned

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What it is: A hybrid gel-balm lip color delivering hydration, high-impact pigment, and glossy shine with a lightweight, nonsticky feel.Formulation Type: LipstickBenefits: HydratingHighlighted Ingredients: - Hyaluronic Acid: Hydrates and plumps for fuller-looking lips.- Vitamin E: Nourishes and softens for smooth comfort with antioxidant benefits.- Candelilla Wax: Enhances payoff, shine, and smooth glide.Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.What Else You Need to Know: Cushion the kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, hydration, and a glossy finish with a lightweight, nonsticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.Clinical Results: Based on a consumer perception study of 50 women, after first use:- 100% said lips felt nourished after first use- 100% agreed it applies smoothly- 98% said lips felt softer and more hydrated- 98% said lips looked healthier after first use- 94% agreed lips felt more comfortable and instantly more cushioned

Customer reviews

2.0
verified purchase
Overhyped

I'll be honest I have bought 5 shades of these and have returned most of them, save for Toyed. Toyed is close enough to my lip that it gives my lip a nice boost but you can't see the issues. The dream I was sold on these was that they'd basically be Clinique black honey on speed. Throw it on as it is, but it'll have the gloss without the gloss feeling, but the ease of a balm. This is not a balm. It's thicker, stickier. Somewhere between a gloss and a balm, sure. I found that most colors needed to be layered with something to make them work well for the right pay off. That is not a balm. If I wanted to layer with a tint or a lip liner, I'd stick with a normal lipstick or go back to Clinique black honey. The colors swatch gorgeously. The pigment is quite pretty. But if I can see where I need to add more and it's extremely thick, it's a miss. Sorry!

9/21/2026
5.0
verified purchase
not sheer very pigmented

The color doesn't match the pictures but it's very pigmented and color is beautiful. Very hydrating and shiny. I really like this lipstick and already looking at other colors.

9/17/2026
1.0
verified purchase
Tiny amount of product

Appallingly little product for the cost. It’s a nice enough formula but goes on darker than expected.

9/16/2026
2.0
verified purchase
Not a lip balm

I was told it was sheer. It’s too pigmented (meaning I can’t just apply it on the go) and it sits heavy on the lips, does not hydrate. It feels more like a lipstick, which is gorgeous as a natural lippie. Just not for me.

9/13/2026
3.0
verified purchase
Pretty but very little product

[I received this product in exchange for my honest review] This is a super pretty lip balm and feels really nice on the lips. I like the little bit of glitter but it doesn’t feel gritty on the lips. Alchemy is the Perfect fall shade but you barely get any product in this packaging for the price which is crazy. So it’s just meh to me

9/10/2026
5.0
verified purchase
My new obsession

[I received this product in exchange for my honest review] I am absolutely in love with this lip balm. I constantly look for lip products that provide perpetual moisture and add color at the same time. This is a combination of everything at the same time. It looks like a lipstick in a very beautiful slick case which is so convenient to slid in any pocket. It hydrates and keeps lips plump like a balm and it gives a nice tint and gloss like a lip gloss. I’ll definitely buy again.

9/8/2026
5.0
verified purchase
Seamless application and beautiful color

Beautiful application and color! It lasted me 6+ hours on a night out. Easy to keep in my purse - perfect size! I love this product

9/8/2026
5.0
verified purchase
A buttery and pigmented lip balm

This lip balm applies very buttery onto my lips. I love the shade and I think it is well pigmented. It does transfer a little bit when drinking things but I still think it lasts well on the lips.

9/7/2026
4.0
verified purchase
Lovely lippie

I received this product for free for testing and review purposes. [I received this product in exchange for my honest review] I’ve really been enjoying this for the last few weeks. The formula feels smooth and hydrating, it does transfer but overall the color, texture and formula are lovely.

9/5/2026
3.0
verified purchase

Honestly, there’s nothing wrong with the product itself. It’s like any other lipgloss type of product that isn’t too sticky. The shade range, will quite large, still seems to be missing core shades that are suitable for mid to dark skin tone. Also, the quantity isn’t justifiable . I feel like the influencer hype is a bit too much than what’s warranted. to

9/4/2026