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Not Your Mother's

Daily Nutrition Shampoo, Matcha Green Tea & Apple Blossom, 15.2 fl oz (450 ml)

4.6 · 248 reviews
861 ₽

Naturals 98% Naturally Derived Ingredients Dermatologist Tested Vegan Cruelty Free Gluten Free Color & Keratin Safe No Sulfates No Silicones No Parabens No Dyes No Drying Alcohols Refresh + Replenish Moisture Infused with an antioxidant-rich blend of Matcha Green Tea and Apple Blossom, this formula gently breaks down buildup while delivering essential moisture & nourishment back into strands. Naturally-derived, defined. Our ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents), yet retain the majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life.

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Naturals 98% Naturally Derived Ingredients Dermatologist Tested Vegan Cruelty Free Gluten Free Color & Keratin Safe No Sulfates No Silicones No Parabens No Dyes No Drying Alcohols Refresh + Replenish Moisture Infused with an antioxidant-rich blend of Matcha Green Tea and Apple Blossom, this formula gently breaks down buildup while delivering essential moisture & nourishment back into strands. Naturally-derived, defined. Our ingredients are considered naturally derived if they are unchanged from their natural state or have undergone processing (which may include the use of non-natural ingredients or processing agents), yet retain the majority of their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life.

Customer reviews

4.0
verified purchase
Good for Wavy hair

Been using it along with conditioner and the combing cream from the same brand ( very lightweight and moisturizing). I like the composition and the scent is awesome. Good value for money (Large size bottle)

2/16/2024
4.0
verified purchase
Great shampoo

This shampoo is pretty great. Doesn't dry out your hair and it's very gentle. So if you're looking for a deep clean this isn't the right product for you. The scent of this line is good. I tried it with the conditioner and mask from this line and they're all great

4/18/2025
5.0
verified purchase
Only shampoo I have used for months

I was on the hunt for a shampoo that wouldn't irritate my scalp and cause itching and this worked great for me. I use it daily and it works great on my wavy fine hair, does not weigh it down at all. The scent is nice and refreshing. I definitely say for the price and quality it is worth trying.

4/29/2026
5.0
verified purchase

Light, refreshing scent and cleans the hair well without stripping. Makes the hair feel fresh and soft. Good for daily use. But quality not so good

12/4/2025
5.0
verified purchase
Great shampoo frizzy wavy hair

This shampoo is great, leave shair soft and smooth and does not weigh it down. When the hair dries it is voluminous and bouncy and soft. The scent is gentle and fresh which i love and the texture. I believe this is the best shampoo i have tried on my wavy hair. all other NYM products that i have tried have been amazing and i wish i could order more of their products. Recommend for wavy and frizzy hair!!!

11/4/2025
5.0
verified purchase
love

Great quality and easy to use on your hair love the scent as well

10/26/2025
4.0
verified purchase
Buy for a friend

Buy as a gift for a friend, he has a normal hair type. As he said, this shampoo is not bad, but he need slightly more moisturizing for hair, scalp skin feels ok.

10/19/2025
5.0
verified purchase
Прекрасно!

Thank you very much for this product, it suited me, I like the packaging, comfortable and stylish, I will order more of these products, and recommend them to all my friends and relatives! good!!

9/28/2025
5.0
verified purchase
Fresh and Healthy Hair!

This shampoo is wonderful. The matcha green tea and apple blossom scent is so refreshing and light, not overwhelming at all. It lathers up nicely and leaves my hair feeling incredibly clean and soft without stripping it. It's great for daily use and has made my hair look and feel so much healthier.

9/23/2025
5.0
verified purchase
Switched to this

I tried this at an Airbnb and loved it immediately. I typically do much better with sulfates because I really need to clean my scalp well and often (seb derm prone). My hair is so much happier with this (sulfate surfactant-free) AND my hair is cleaner.

8/27/2025