Color Chic™, Purple Shampoo , 13.5 fl oz (399 ml)

This is Curly girl method approved. Does a decent job of toning brassy blond and clarifying.

Love that Giovanni has a purple shampoo and conditioner. Works well leaves hair soft.

This purple shampoo does an okay job at reducing yellow tones, but the results are not very strong compared to other brands. You need to leave it on longer to see a noticeable difference, and even then it’s متوسط (average). The biggest issue is that it can be quite drying, especially if your hair is already bleached or damaged. After using it, my hair felt a bit rough, so a good conditioner or mask is necessary. The scent is fine and the size is good for the price, but overall it’s not the best option if you want strong toning or moisture.

Effective, affordable, and hydrating, sulfate-free option that tones brassy, blonde, or gray hair. But I felt it’s a bit drying for me. Conditioner makes it a bit better

It does the job but not what i expected but it doesn’t dry out the hair

Does not counter red/orange tones or brighten hair. Will not be repurchasing. Scent was strong.

It’s fair enough for its price I’m not sure if it really does the job yet.

Keeps my white hair looking bright and shiny. I like this.

Shampoo is good quality. Need to stay for 3-5 minutes. Scent is good.

This purple shampoo is helping keep my highlights fresh and bright, and it smells light and pleasant. No skin irritation. The bottle lid is easy to open.