In Stock
L'Oréal

Superior Preference, Luminous, Fade-Defying Color, 4 Dark Brown, 1 Application

4.6 · 47 reviews
1,747 ₽

With Shine Serum & New Fragrance Up To 8 Weeks of Fade-Defying Color Rich Luminous Conditioning Colorant Permanent Haircolor Because You're Worth It.™ This Kit Contains: Color Optimizing Creme with Pro-Precise Applicator Color Gel Color & Shine Multi-Dose Conditioner (6 Weekly Treatments) Superior Colorist Gloves Insert Shade Guide : 4 is a rich, coffee brown shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light brown to darkest brown hair. Preference, our true gold standard of beautiful color and shine. Luminous, Multidimensional Color Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. Up to 8 Weeks of Fade-Defying Color Rich, long-lasting color shines from every strand & resists fading or brassy week after week. Sensorial Fragrance A floral fragrance with amber notes for a sensorial experience at application. Our color protective Color & Shine Conditioner Formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter, helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

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With Shine Serum & New Fragrance Up To 8 Weeks of Fade-Defying Color Rich Luminous Conditioning Colorant Permanent Haircolor Because You're Worth It.™ This Kit Contains: Color Optimizing Creme with Pro-Precise Applicator Color Gel Color & Shine Multi-Dose Conditioner (6 Weekly Treatments) Superior Colorist Gloves Insert Shade Guide : 4 is a rich, coffee brown shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light brown to darkest brown hair. Preference, our true gold standard of beautiful color and shine. Luminous, Multidimensional Color Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. Up to 8 Weeks of Fade-Defying Color Rich, long-lasting color shines from every strand & resists fading or brassy week after week. Sensorial Fragrance A floral fragrance with amber notes for a sensorial experience at application. Our color protective Color & Shine Conditioner Formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter, helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

Customer reviews

3.0
verified purchase

In comparison to L'Oreal excellence hair dye this product has a much stronger ammonia smell up to the point where my eyes burned. I used it once and went back to L'Oreal excellence.

3/24/2024
4.0
verified purchase
Really runny

When you mix it it, becomes really runny and hard to use

5/25/2026
5.0
verified purchase
Fine

Good permanent dye. The price is normal on sale. I sometimes buy this ammonia, but not more than once a year! I take care of my hair

12/1/2024
3.0
verified purchase

Didn’t like it and didn’t finish it. It fades out very fast. Been using herbitant instead

9/1/2023
5.0
verified purchase

color

3/23/2021
5.0
verified purchase

best one, pity its not available anymore

2/7/2021
3.0
verified purchase

It did not color my hair

2/1/2021
5.0
verified purchase
很好!

GOOD

1/30/2021
5.0
verified purchase

Great hair dye, coloured the grey hairs and the hair’s in good condition and shines afterwards.

12/26/2020
5.0
verified purchase

The colore cover well the grey hair, keep for couple of weeks.

12/9/2020