Retexturize • Renew • Illuminate The Gold Standard in aesthetic skincare, our Golden Rule Next Generation Retinoid Serum improves the appearance of fine lines, wrinkles and skin s overall texture and tone. Retinoids are the queen of skincare and the number one way to teach your skin how to act young again. Traditional retinoids can cause redness, irritation, and inflammation, but The Golden Rule is a retinoid face serum specially formulated to deliver high potency results while being soothing and calming to the skin and is well tolerated by most users. Our unique, phospholipid base acts as an ingredient delivery system, provides skin-identical moisturizing benefits and helps boost mood and happiness. Rooted in science and crafted to rigorous medical-grade standards, our award-winning products are developed with care by Nancy Pellegrino, MN, NP, RN (aka “Nurse Nancy”), an industry and media skincare expert and owner of NP Aesthetics in Newport Beach, CA. 50 ml / 1.7 fl oz
Size:
1.70 oz
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
Retexturize • Renew • Illuminate The Gold Standard in aesthetic skincare, our Golden Rule Next Generation Retinoid Serum improves the appearance of fine lines, wrinkles and skin s overall texture and tone. Retinoids are the queen of skincare and the number one way to teach your skin how to act young again. Traditional retinoids can cause redness, irritation, and inflammation, but The Golden Rule is a retinoid face serum specially formulated to deliver high potency results while being soothing and calming to the skin and is well tolerated by most users. Our unique, phospholipid base acts as an ingredient delivery system, provides skin-identical moisturizing benefits and helps boost mood and happiness. Rooted in science and crafted to rigorous medical-grade standards, our award-winning products are developed with care by Nancy Pellegrino, MN, NP, RN (aka “Nurse Nancy”), an industry and media skincare expert and owner of NP Aesthetics in Newport Beach, CA. 50 ml / 1.7 fl oz
SKU
4-20312847
Brand
The Route Beauty
Category
beauty / skin-care / serums
Variants
1
Customer reviews
1.0
CHEMICAL BURNS! NOT MUCH IN THE BOTTLE EITHER!
Not only did this not work as promised & advertised, it also left me with chemical burns all over my face that took weeks to heal! Absolutely no results other than that. I gave the rest of it to someone that didn't have sensitive skin & they had the same results plus the bottle was just about empty after 2 uses. A huge waste of $ so I urge you to keep looking. There are several other peeling products that really work & are gentle on the skin, like OleHenriksen Dewtopia line or Tarte Awake Brightening in a Bottle.
2/17/2025
5.0
Great product
I stopped using The Route Beauty products for a short time and used something less expensive and then came back to Route Beauty when products were on sale. I noticed a big difference in my skin when I started using Route Beauty again. I really love their products. Plus, I don't have any sensitivity problems with their products.
1/1/2024
5.0
The best !!!
I always look so young when I use this mask before going out into the world !
10/21/2023
5.0
Life changing!
I never new how much I needed a Retinoid and after trying this, I can say I will never not use it. I struggle with eye bags and less-than-glowing skin, and I saw the difference within days of starting to use this. I wash my face every night and apply this first, followed by eye cream and moisturizer. I wake up in the morning and can visibly see the work it did on my face overnight. I am so impressed by everything I have purchased from The Route.
7/7/2023
5.0
The First Retinol I Have Ever Tried
I came late to really taking care of my skin. When I started using all the products in The Route Beauty Routeine, I started seeing brighter skin within a couple of weeks. I really love the way my skin felt using these products. But I was really happy that the Golden Rule did not irritate my skin. Since I had never used a retinol before, I know that the Golden Rule is really helping my skin look and feel great.
11/5/2022
5.0
So far....
I've only been using the retinol serum for a week but I have had NO dryness or flaking. My skin is glowing in the morning!
10/14/2022
5.0
Truly Golden!
This is BY FAR the best retinoid cream I have ever used! It is/does exactly what Nurse Nancy says it will! It's non-irritating and leaves my skin SO soft and smooth. I HIGHLY recommend adding this into your routine.
9/25/2022
5.0
Love it!
After only 2 weeks I noticed an improvement in my skin. Ordered a second because I didn't want to be out of it!
7/27/2022
5.0
Nice Retinoid
Gentle enough to use every night. No redness or irritation.
7/4/2022
5.0
Love this Lotion
This lotion is a must-have in your arsenal of elixirs. Wear it at night and your face will appear dewy in the morning.
