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Urban Decay

Urban Decay Original Eyeshadow Primer Potion

4.7 · 12888 reviews
2,974 ₽

Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

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Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

Customer reviews

5.0
THE best primer!

I’ve been using Sin primer since it was introduced. I’ve tried all kinds of other brands but always come back to Sin. It’s got grabbing power that lasts forever and has the prettiest shimmer. I gave birth 3 times wearing this plus waterproof eyeliner, and it did not budge at all. All my photos look fantastic!

9/9/2026
1.0
unhygienic packaging.

The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.

8/20/2026
5.0
Will always be the best

I have been using this for years. Long lasting hold. No creases. What else could you ask for?

8/19/2026
1.0
Order not delivered

My order never showed up. They force you to use AI rather than give you a customer service phone no., and that AI assistant couldn’t help me. Very disappointed

8/16/2026
5.0
Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

6/7/2026
5.0
Awesome eye primer

I LOVE this primer, your eyeshadow will not crease or anything. Once you apply on your eyelid you do need to bled it fast tho

5/29/2026
1.0

I am extremely disappointed with my experience with Macy’s during the 10 Days of Glam sale. I placed my order during the sneak preview, a full day before the sale officially started, expecting that ordering early would secure the items I wanted. Instead, Macy’s only shipped a few items and then silently canceled the rest of my order a week later without any notification whatsoever. To make matters worse, I had to spend an hour on the phone with customer service just to figure out what happened, only to be told that the items were now out of stock because Macy’s took too long to process my order. That is completely unacceptable. If items are unavailable, customers should be informed immediately — not left waiting in the dark for a week. This was a terrible shopping experience combined with horrible customer service. Macy’s clearly does not value its customers’ time or loyalty. After this experience, I will no longer be giving Macy’s my business, and we will also be closing our Macy’s credit card.

5/24/2026
5.0
Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

5/19/2026
5.0
Reliable Product

Does the performance for adhering eye shadow so the eye shadow color maintains all day and does not need to be refreshed

5/16/2026
2.0
Questionable product

I purchased this to see how it works and was disappointed. The base color did not adhere to my eyelid resulting in no base for my eyeshadow. It appeared clear. I plan to return.

5/13/2026