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Urban Decay

Urban Decay Eyeshadow Primer Potion

4.7 · 12561 reviews
2,974 ₽

Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

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Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

Customer reviews

2.0
Flammable- no wonder

This is irritating to my eyes, caused a rash that took antibiotics to resolve. Looking at the ingredients it says “flammable until dry”. Yikes

9/19/2026
5.0
THE best primer!

I’ve been using Sin primer since it was introduced. I’ve tried all kinds of other brands but always come back to Sin. It’s got grabbing power that lasts forever and has the prettiest shimmer. I gave birth 3 times wearing this plus waterproof eyeliner, and it did not budge at all. All my photos look fantastic!

9/9/2026
5.0
Great Primer

I have been using this primer for years & it never disappoints. It helps my shadow stay in place all day.

9/5/2026
1.0
unhygienic packaging.

The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.

8/20/2026
5.0
The Best FOREVER

My favorite product for eye shadow primer, I have been using this about 10 years. The product itself lasts forever, and it helps keep my eye shadow fresh and in place all day to night. I will always go back to this primer.

8/20/2026
5.0
Love the color and wear

I love the Eden color. I use it as an eyelid color adding a soft crease color for everyday wear. Stays put ALL day.

6/7/2026
5.0
Best eye primer out there IMHO

I have tried many eye primers over the years and this is by far my favorite. Eye shadow sticks just glide on and never crease.

5/29/2026
5.0
Best Primer on the Market

This product is one of the best primers I have ever tried. Smoothness, texture, and longevity is right on.

5/19/2026
5.0

This primer is great! I really notice when I don't use it, my eyshadow doesn't stay very long.

5/7/2026
5.0
Love the product

A great eye primer! The best I have found.

5/5/2026