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Anastasia Beverly Hills

Anastasia Beverly Hills Kiss Theory Lip Balm, 0.04 oz.

4.7 · 1468 reviews
1,912 ₽

Meet your new swipe-and-shine essential with this Anastasia Beverly Hills Magnetica Kiss Theory lip balm, a modern lip hybrid that blends the comfort of a balm with the bold payoff of a glossy lipstick. Infused with Hyaluronic Acid and Vitamin E, the plush gel-balm formula hydrates, smooths, and enhances the look of lips with a glass-like shine and lightweight, non-sticky feel.

Design: Magnetica

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Meet your new swipe-and-shine essential with this Anastasia Beverly Hills Magnetica Kiss Theory lip balm, a modern lip hybrid that blends the comfort of a balm with the bold payoff of a glossy lipstick. Infused with Hyaluronic Acid and Vitamin E, the plush gel-balm formula hydrates, smooths, and enhances the look of lips with a glass-like shine and lightweight, non-sticky feel.

Customer reviews

4.0
Smooth application

Goes on smooth, nice pigment

9/13/2026
4.0
Melts like a balm, but can be messy

[This review was collected as part of a promotion.] The color and the way the product feels on the lips is amazing. It really does melt like a balm and shine like a gloss. I would say the only issue is that because it melts so quickly, it stains the tube part of the product. Then reapplying by twisting does take a while so it’s a little frustrating in terms of usage. Other than that, the lips feel soft to the touch and the color looks great. I had the shade in Twirl.

9/10/2026
5.0
Great wear, color and shine

[This review was collected as part of a promotion.] This beautiful lip balm by Anastasia Beverly Hills has become a staple in my makeup bag. The texture is creamy and gives your lips the most flattering sheen and keeps them moisturized for hours. Love the package and the product.

9/10/2026
5.0
So smooth

[This review was collected as part of a promotion.] This lip balm is more of a gloss than a balm, but it’s a great color and goes on smoothly. It’s nice and small, so easy to throw in your bag and head out the door. It stayed on well enough and was easy to remove. A little sticky and not as hydrating as a moisturizing color-less balm but overall a lovely product.

9/9/2026
5.0
The best lip balm!

[This review was collected as part of a promotion.] I’ve been loving the kiss theory lip balm. I got the shade “Sunsetter” i was genuinely surprised that it’s pretty pigmented for a lip balm. It feels very moisturizing on my lips, and I love how the color doesn’t seep into the dry areas on my lips. It’s long lasting and I look forward to trying more shades of it in the future!

9/8/2026
5.0
Hydration and luxurious feel

[This review was collected as part of a promotion.] I am absolutely in love with this lip balm. I constantly look for lip products that provide perpetual moisture and add color at the same time. This is a combination of everything at the same time. It looks like a lipstick in a very beautiful slick case which is so convenient to slid in any pocket. It hydrates and keeps lips plump like a balm and it gives a nice tint and gloss like a lip gloss. I’ll definitely buy again.

9/8/2026
5.0
Lipstick meets gloss!

[This review was collected as part of a promotion.] Super pretty shade and the texture is so smooth! It packs a punch like a lipstick but shines and feels like gloss. I always put it on and am shocked by how pigmented it is.

9/8/2026
5.0
Not sticky at all

[This review was collected as part of a promotion.] I love how comfortable this feels on my lips. It gives me the hydration of a lip balm with the color and glossy finish of a lipstick. It feels lightweight, smooth and not sticky at all. Perfect for everyday wear.

9/8/2026
5.0
Goes on so smooth and looks great!

[This review was collected as part of a promotion.] The color is so Perfect for me! It’s got a slight pink tint that looks so smooth and natural. It goes on like butter and stays on quite well. I love the way my lips feel and look with this product! The taste is natural and light!

9/7/2026
5.0
A creamy, hydrating tinted balm that gives my lips a beautiful glossy shine and a subtle, natural touch of color.

[This review was collected as part of a promotion.] I’ve been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold finish, and the slim, small format makes it very convenient to carry in any purse. As for the feel, it’s a very creamy balm that glides easily onto the lips. It feels hydrating and comfortable, and I really like that it doesn’t settle into my lip lines. It also leaves a beautiful gloss like shine. The shade Silk gives the lips a subtle, natural touch of color. It’s perfect when I want my lips to look beautiful with a little bit of color, without the result being too intense. For me, one of the main benefits is the combination of hydration, comfort, shine, and natural looking color in one product. Since it’s a tinted balm, it does require some touch ups throughout the day, which I consider completely normal for this type of product. As for the cost, I do consider it to be expensive for the amount of product you get. I understand that Anastasia Beverly Hills is a high end brand and that the price reflects that positioning, but I still think it’s worth mentioning. Overall, it’s a product I really enjoyed using, and I would definitely keep it with me for those days when I want a touch of color and shine while keeping my lips comfortable and hydrated.

9/7/2026