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Bumble and bumble

Sumotech Flexible Hold Cream Solid

4.4 · 454 reviews
3,929 ₽

What it is: A flexible cream-solid that’s part wax, part paste, and part cream and provides pliable texture and a low-shine finish.Hair Type: Fine, Medium, and ThickHair Concerns:- Hold- DrynessKey Benefits: - Adds shine- Provides hold Highlighted Ingredients:- Polymers: Add hold, structure, and control.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free.What Else You Need to Know: This short-hair styling product is formulated with polymers to help with hold, flexibility, and structure.Fragrance Description: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.

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What it is: A flexible cream-solid that’s part wax, part paste, and part cream and provides pliable texture and a low-shine finish.Hair Type: Fine, Medium, and ThickHair Concerns:- Hold- DrynessKey Benefits: - Adds shine- Provides hold Highlighted Ingredients:- Polymers: Add hold, structure, and control.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free.What Else You Need to Know: This short-hair styling product is formulated with polymers to help with hold, flexibility, and structure.Fragrance Description: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.

Customer reviews

5.0
verified purchase
Great for bangs!

I was really surprised at this cream. I wouldn’t say I’m the target audience for this but it worked amazing on my bangs! They stayed bouncy and didn’t fall all day! I followed the instructions to a T and I would suggest this for anybody who is looking for hold without the greasiness. My bangs never got frizzy and were easily able to be combed through. I received this product for free from Bumble and bumble for testing and review purposes.

9/7/2025
3.0
verified purchase
Not for me

First of all, I was super excited to try out this product. Upon opening, I thought it smelled like a dentist's office. Not exactly terrible, but not great either. Product came out of the jar easily and emulsified between my hands nicely. Worked into my hair, left it a tad bit sticky. The hold was fabulous though. All day long it held it in place, without any hardness like hairspray. The only real issue I had, was that it didn't hold up well on the second day. Made my short hair extra wild and crazy after sleeping on it. I would use again, but not if I wanted to go a few days without washing my hair. I received this product free from Bumble and bumble for testing and review purposes.

8/31/2025
1.0
verified purchase
Hard Pass

Says it's for short hair so I tried it on my waist-length hair. It's for short hair. It's basically wax so you really have to work it up between your hands. It didn't hold well, isn't for shine, and held fly-aways at the expense of having gunky hair. I didn't even use that much (see pic) and my hair felt like, well, it had wax in it. I couldn't get a wide-toothed comb through it. At all. And I think it attracted dust? Look at the pic of my comb; I had just washed it and this was from combing my hair ONCE. So, um, I'm thinking I'll keep looking for the perfect product. Thank God it was a freebie sample.

1/1/2026
5.0
verified purchase
Great

Ahhh what a yummy one! Smells absolutely delicious and makes me want to apply daily :) i love the appearance of the packaging but most of all i appreciate the content of it. Strong hold, nice finish ans overall great product for waivy hair and

11/29/2025
5.0
verified purchase
Love ittt

I received this product for free from Bumble and bumble for testing and review purposes. The Sumo Styling Balm gives light control and a soft sheen, perfect for smoothing and frizz control on longer styles. Sumotech has a stronger, matte finish that adds definition and texture, great for shorter cuts. Both are easy to wash out and rework, though a little goes a long way. Overall, Balm is best if you want polish, while Sumotech is ideal for hold and texture.

9/12/2025
5.0
verified purchase
Just what my hair needed

I like Bumble and Bumble Sumotech alot because you only need a small amount and it is not greasy at all. My hair looks nice and I'm good for the day. I received this product for free from Bumble and bumble for testing and review purposes.

9/10/2025
5.0
verified purchase
Works great!!

This worked wonderfully. I work with my hair up for work every day and it held even my little whispys in pace I would definitely recommend. : I received this product for free from Bumble and bumble for testing and review purposes.

9/8/2025
3.0
verified purchase
Not what I expected

I'm a little sad. I really like Bumble & Bumble products. But for some reason, I don't know if I received a defective one, but it has a really bad smell. It's too bad because I have many products from this brand, and they smell divine and are wonderful.

9/7/2025
5.0
verified purchase
Great hair cream, holds well and lasts long

Great product in a convenient, sleek package. Using a conservative amount, this cream holds hair strong enough to keep it styled without leaving the hair too rigid or “crunchy”. You only use a small amount, and it’s conveniently small enough to chuck in my bag when I’m on the go. There are no offensive or strong odors, and it applies well so there isn’t much leftover on your hands after applying it.

9/7/2025
5.0
verified purchase
Good quality product

I disclose I received a free sample from Bumble and Bumble for my testing purposes. I love how it’s a part wax part cream in one. It’s easy to mix in dry hair to style . I tried it as a women but it can also be used by men. It’s a large container so it last a long time. It keeps my hair away from my face and back professionally.I would recommend it to others. A little goes a long way so keep in mind. I mix in my palms before I add it to hair.

9/6/2025