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Benefit Cosmetics

They're Real! Lengthening Mascara

4.1 · 15973 reviews
from 1,699 ₽

What it is:A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.What it does:This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.What else you need to know:Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner.Research results:In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume- 90% saw base-to-tip curl- 94% saw visible lift-100% saw long-wearing resultsBeauty Tip:For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

Design: Black

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What it is:A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.What it does:This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.What else you need to know:Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner.Research results:In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume- 90% saw base-to-tip curl- 94% saw visible lift-100% saw long-wearing resultsBeauty Tip:For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

Customer reviews

1.0
verified purchase
formula not the same

use to be my all time favorite, why did they change the formula?? 😭😭

9/13/2026
1.0
verified purchase
New formula smudges bad!

Did they reformulate? This used to be my favorite no smudge, last an Armageddon mascara. I could wear this to concerts or during intense physical activities and my lashes would look stunning and last HOURS without a smudge. I repurchased after a year or so and it has smudged SO BAD every time. Like full black smudging all over my upper lids and under eye. I was so embarrassed to find myself looking like a trainwreck two hours into a date. I even tried it without foundation and on a normal day and it still smudged worse than any of my cheaper mascaras. What happened, benefit? Bring the old formula back! Sadly l’ll be returning this. :(

9/11/2026
1.0
verified purchase
So sad that this is now an awful product.

The formula changed and it’s awful now. Not even the wand saves it. I’m past the return window but I’ll never buy this again. It’s hard to remove now too, more than ever (like waterproof but messier) and it constantly bleeds black under the eyes.

9/2/2026
2.0
verified purchase
Smears immediately

Extremely disappointing because this mascara looks fantastic when you apply. Bummer because it never stays. It flakes off all over my under eyes and smudges all over my lids within hours. I’ll use it up but won’t repurchase

8/24/2026
1.0
verified purchase
Does not dry

Bought the mini size of this to try it out before a wedding this weekend. Wanted to love it but the mascara does not dry and I end up with black smudges above and below my eyes. Horrible formula.

8/20/2026
1.0
verified purchase
Looks Stunning Initially, But Transfers Like Crazy

I really wanted to love this mascara because the initial application is absolutely stunning. It gives incredible length, definition, and a beautiful lift that makes my lashes look faux. However, the formula has a major flaw. No matter how long I let it dry after applying, it never seems to fully set. Throughout the day, it constantly transfers and smudges onto my eyelids and under my eyes, leaving me with raccoon eyes. It looks great for the first hour, but the staying power is just not there.

7/5/2026
2.0
verified purchase
So close, yet so far away

This mascara makes me so sad. It's beautiful, it does everything a mascara should do. It's lengthening, thickening, separating. It makes my eye lashes look better than they ever have. But... the transfer and smudging it through the roof. I mean, you'd better not blink too much that's how bad it will transfer. I have never had that issue with any other mascara. I would buy 100 of these tomorrow if it just didn't smudge all over my eyes.

5/22/2026
5.0
verified purchase
My favorite mascara

I have not felt this good about my lashes since my 20’s. Thank you Benefit!! This formula delivers instant volume, intensity, separation and curl. It doesn’t give me the most length but I have not found a mascara better than this!

4/15/2026
5.0
verified purchase
Great 👍

Been using this mascara for 15 years or so. I've tried many others. This remains my go to, to date. Not waterproof.. sometimes it gets on my upper eyelid because my lashes are so long, but I refuse to use waterproof mascara, so that's on me.

4/1/2026
1.0
verified purchase
New formula is horrible!

My all time favorite mascara is now garbage! This would smudge under any conditions: hot yoga, ranching, river work, and even sleeping in a hot room. Now it smudges instantly. Big dark smudges under my eyes and I only papplu to my upper lashes. I’m so sad! I think I’ve been using this for more than 15 years. Please bring back the old formula.

3/30/2026