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tarte

big ego™ lifting & volumizing mascara

3.5 · 434 reviews
from 1,593 ₽

What it is: A mascara that lets your lashes be full of themselves.Highlighted Ingredients: - Babassu: Nurtures lashes.- Glycerin: Helps hydrate.- Panthenol (Vitamin B5): Provides antioxidant, soothing, and moisturizing properties.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: This ultra-black, flake-free, vegan mascara from tarte instantly lifts, lengthens, and volumizes lashes. The lash-loving formula nourishes and conditions lash hair for a fully-loaded flutter that lasts up to 16 hours. ConfiDENSE booster brush™ mimics lashline while clump-free formula allows for multiple coats.This product is also opthomologist tested and safe for contact lens wearers.

Design: 0.23 fl oz/ 7 mL

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What it is: A mascara that lets your lashes be full of themselves.Highlighted Ingredients: - Babassu: Nurtures lashes.- Glycerin: Helps hydrate.- Panthenol (Vitamin B5): Provides antioxidant, soothing, and moisturizing properties.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan and cruelty-free.What Else You Need to Know: This ultra-black, flake-free, vegan mascara from tarte instantly lifts, lengthens, and volumizes lashes. The lash-loving formula nourishes and conditions lash hair for a fully-loaded flutter that lasts up to 16 hours. ConfiDENSE booster brush™ mimics lashline while clump-free formula allows for multiple coats.This product is also opthomologist tested and safe for contact lens wearers.

Customer reviews

1.0
verified purchase
Would not buy again

No redeeming qualities. Smudges, flakes gets in eyes

6/11/2026
5.0
verified purchase
very very good

Best mascara — it lengthens the lashes so much that it creates a false-lash effect. It’s budget-friendly and very good quality. ✨

3/11/2026
5.0
verified purchase
One of the greatest mascaras ever!

I absolutely love this mascara it lengthens my lashes While also fluffing them up without clumping them together. My lashes look like fluffy feathers! It also lasts all day without transferring to my under eye. The product is smooth and hydrating not at all dry and flakey. The only thing I’m slightly disappointed in would be the quantity of product in the tube. I have only had it for two weeks and have used it approximately eight times and you can tell it’s already starting to run low.

2/28/2026
5.0
verified purchase

My all-time favorite mascara for literal years now!!

1/2/2026
1.0
verified purchase

This was highly recommended by a staff for what I was looking for. It did not meet my needs. There was no hold or lift. I do have stubborn lashes, if you have lashes that hold curl nicely then this might work for you.

11/11/2025
5.0
verified purchase

so good!! been repurchasing for years - love how full and fluffy this makes my lashes, any tarte mascara is 10/10

11/10/2025
5.0
verified purchase

Amazing! Huge lashes after wearing this. When I can’t get the length/thickness from tubing mascara I use this.

4/5/2025
5.0
verified purchase
BUY !!!!

My holy grail, use everyday and I bought 2 tubes. Never going back this is my #1 mascara

3/27/2025
5.0
verified purchase

Best mascara I’ve ever used! It gives so much length and volume without clumping but I do use a setting spray to prevent flaking.

6/3/2026
5.0
verified purchase
Amazing Mascara

Great mascara with a great applicator. This is great for every day wear!

11/5/2025