What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.Hair Type: Fine, Medium, and ThickHair Texture: Wavy and CurlyHair Concerns:- Frizz- Straightening/Smoothing- Damage/Split Ends/BreakageKey Benefits: Defrizzes, Hydrates, and SmoothsFormulation: Rich LiquidHighlighted Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality. - Phospholipids: Help fight frizz and protect against humidity. - Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Clinical Results: In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses: - 97% of women said their hair looked smoother- 97% of women said their hair looked healthier- 80% of women felt their hair looked smoother and more hydrated
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What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.Hair Type: Fine, Medium, and ThickHair Texture: Wavy and CurlyHair Concerns:- Frizz- Straightening/Smoothing- Damage/Split Ends/BreakageKey Benefits: Defrizzes, Hydrates, and SmoothsFormulation: Rich LiquidHighlighted Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality. - Phospholipids: Help fight frizz and protect against humidity. - Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Clinical Results: In a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses: - 97% of women said their hair looked smoother- 97% of women said their hair looked healthier- 80% of women felt their hair looked smoother and more hydrated
This shampoo is amazing. I have really dry hair, so I have to make sure my shampoo isn’t fully stripping my hair of natural oils. This doesn’t make my hair overly dry, but it still makes it feel very clean and fully washed. I love it!
This shampoo is a 10/10! I love the smell and how quickly it rinses out. It brings my dull winter hair back to life, and combined with the conditioner, it's perfect. So, if you're looking for a new way to revive and add shine, this is the one for you.
This is the first time I’m trying virtue shampoo, I really like the shampoo. I have frizzy hair, so this makes my hair hydrated and soft. It is not one of the best that I have tried, but after few years I’m started to like it. The packaging is very good. I can get enough product out of the bottle and overall a good shampoo. I would like to try the conditioner to.
I have extremely thick, coarse, textured hair. It is very frizzy and poofy. This is the first product, in the 20 years of my adult life, that has FINALLY given me shine and tamed my frizz/volume without weighing it down. It somehow still feels light. I have tried every product out there and THIS IS IT. I’m so happy, I could cry!! I’ve never enjoyed blowdrying my giant mane of coarse hair until now.
This is perfect for my thick, course hair. This with the conditioner has my hair looking so healthy even on these hot, humid summer days. Went to repurchase during the sale and it's sold out, I can see why.
I was curious to try this shampoo because my hair often feels frizzy and dry. After the first wash, I immediately noticed how much smoother and softer my hair felt. It didn’t weigh it down, and the texture became more manageable, even without using heavy styling products. The shine was visible too, especially at the ends where my hair usually looks dull. I also liked that my scalp felt fresh without any dryness. I’m excited to keep using it and see even better results over time.
I’m genuinely impressed with this shampoo! First off, the bottle itself is sleek and beautifully designed—it looks great on my shower shelf. The scent is absolutely incredible; it’s fresh, clean, and lingers just the right amount. After just one use, I noticed how smooth and soft my hair felt. It left my hair feeling refreshed and noticeably healthier. Definitely a new favorite in my routine!
I liked the product, it felt a little bit drying and the lather was really intense. It also took a lot of product to make the lather happen. It has vitamin C in it which may cause brassiness in my bleached hair. I switched to something at a lower price point but I would possibly use this again.
I received something in exchange for this post I love it because this shampoo has transformed my hair into something so much more beautiful and eliminated frizz. I've been using it for several days and it's amazing!
I’ve been using this smooth shampoo lately and it’s honestly been such a good hair day upgrade. It lathers really nicely but still feels gentle, and my hair comes out feeling super soft, smooth, and way less frizzy without feeling weighed down. I also like that it gives my hair a healthy shine and makes styling a lot easier after washing. Definitely one of those shampoos that makes your hair feel like you just left the salon.
