What it is: A weightless spray formulated to build volume and create the perfect foundation for style.Hair Type: Fine and MediumHair Texture: Straight and WavyHair Concerns:- Volumizing- Hold & Style ExtendingKey Benefits: Builds, Lifts, and SetsFormulation: SprayHighlighted Ingredients:- Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair; it increases suppleness and facilitates styling while improving gloss/sheen and texture.- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.- Hydrolyzed Soy Protein: Improves manageability, conditions and moisturizes hair, and improves its overall healthy appearance. -Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Virtue’s Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. This unique formula also protects against heat and environmental damage. The revitalizing citrus floral blend features leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.Clinical Results: In a consumer perception study conducted on 50 respondents after 5 uses in 1 week: -94% of women said their style bounced back and restyled easier 8 hours after 1 application-96% of women felt hair had instant volume lightweight, buildable hold and was easier to style after 1 application-100% of women felt their hair was less limp after only 3 uses
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What it is: A weightless spray formulated to build volume and create the perfect foundation for style.Hair Type: Fine and MediumHair Texture: Straight and WavyHair Concerns:- Volumizing- Hold & Style ExtendingKey Benefits: Builds, Lifts, and SetsFormulation: SprayHighlighted Ingredients:- Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair; it increases suppleness and facilitates styling while improving gloss/sheen and texture.- Panthenol (Vitamin B5): Delivers moisture, softness, and shine.- Hydrolyzed Soy Protein: Improves manageability, conditions and moisturizes hair, and improves its overall healthy appearance. -Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Virtue’s Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. This unique formula also protects against heat and environmental damage. The revitalizing citrus floral blend features leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.Clinical Results: In a consumer perception study conducted on 50 respondents after 5 uses in 1 week: -94% of women said their style bounced back and restyled easier 8 hours after 1 application-96% of women felt hair had instant volume lightweight, buildable hold and was easier to style after 1 application-100% of women felt their hair was less limp after only 3 uses
I really like the Virtue Volumizing Primer. It smells fresh and makes my hair feel nice. It gives my hair good volume without making it heavy, and it keeps smelling good. Even the next day, my hair still looks pretty and healthy.
I wasn’t sure what to expect with the Virtue Volumizing Primer, but it really surprised me in the best way. It gives my hair volume without making it feel heavy, sticky, or overly styled — it still feels like my hair, just with a lot more lift and fullness. What I love most is how soft and healthy my hair feels after using it. A lot of volumizing products tend to dry my hair out or make it look dull, but this one actually makes it look shinier and stronger. I can also layer it with other styling products without it getting greasy or weighed down. It’s perfect for anyone who wants that effortless, full-bodied look without sacrificing softness or movement. Definitely a new favorite in my haircare lineup
As someone with thin and fine hair, I am nearly always disappointed with volumizing products not doing what they say they will, and usually leaving me worse off. This product literally adds body and lift and does not make your hair greasy or weigh it down in anyway. In fact, I’ve never seen this much lift. And I do not use anything else.
First time a volumizer actually worked! Typically my hair goes flat, but tried today for the first time and my hair still has volume 5 hours later! That’s a win for me. Paired it with Virtue texturizing spray. Perfect!!
Omgggg this is 100% effective! Gives me natural looking volume and is easy to work with. I find it to be most effective when my hair isn’t oily and after using dry shampoo when it is oily. Smells really nice too.
I did not notice any big of a difference.you can smell alcohol in this product while spraying,I will be testing this more but for now it’s not much of an effect I noticed while using it so I am not sure
Virtue products are some of my favorite and this Volumizing Primer is amazing! It feels weightless, and yet still builds wonderful volume! For reference, I have fine, shoulder length, wavy hair. It’s not sticky and doesn’t leave visible residue.
This volumizing primer has worked really good on my fine and flat hair! I usually have absolutely no volume in my hair, but this product gives me volume at the roots. It works great on damp and dry hair and doesn’t leave my hair with a weird residue. It’s perfect for styling.
A great volumizing product. I use it before styling, and my hair really does look fuller and more well-groomed. The texture is lightweight—it doesn't weigh my hair down or make it sticky. I love that the volume lasts longer, and my hair remains soft and bouncy. It's a great option for fine hair.
The mist is super light and easy to apply, and it doesn’t leave any sticky feeling behind. I usually spray it at the roots before blow drying and it instantly gives my hair more lift and structure. My style seems to last longer and my hair still feels soft and natural, not stiff.
