I’ve been using Virtue Labs Un-Frizz Cream for a few weeks now, and it’s honestly been a game-changer for my hair. I have naturally wavy hair that frizzes up in humidity, but this cream smooths it out without weighing it down or making it greasy. It leaves my hair soft, manageable, and way more polished—even on rainy days. The scent is light and clean, and a little goes a long way, which makes the price feel worth it. It’s quickly become a staple in my routine. Definitely recommend if you’re battling frizz!
What it is: A leave-in treatment cream that conditions and smooths hair, wet or dry, to eliminate frizz and lock out humidity for sleek hair all day.Hair Type: Medium and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Frizz- Heat Protection- Straightening/SmoothingKey Benefits: Frizz, Heat Protection, and Straightening/SmoothingFormulation: Rich Lotion Highlighted Ingredients:- Pink Pomelo: Provides nutrients like vitamin A, C, B1, and zinc. - Phospholipids: Help fight frizz and protect against humidity.- Gotu Kola: Supports hair strength, smoothness, and luster. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Virtue’s patented Alpha Keratin 60ku® protein binds directly to hair, filling and smoothing cracks and crevices along the cuticle. It adjusts to the unique needs of any hair typestraight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.Clinical Results: In a consumer perception study of 52 women, after 1 week of use:- 93% of women said their hair was smoother and healthier- 91% said their hair felt more moisturized- 85% said their curls stayed intact and frizz-free
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What it is: A leave-in treatment cream that conditions and smooths hair, wet or dry, to eliminate frizz and lock out humidity for sleek hair all day.Hair Type: Medium and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Frizz- Heat Protection- Straightening/SmoothingKey Benefits: Frizz, Heat Protection, and Straightening/SmoothingFormulation: Rich Lotion Highlighted Ingredients:- Pink Pomelo: Provides nutrients like vitamin A, C, B1, and zinc. - Phospholipids: Help fight frizz and protect against humidity.- Gotu Kola: Supports hair strength, smoothness, and luster. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Virtue’s patented Alpha Keratin 60ku® protein binds directly to hair, filling and smoothing cracks and crevices along the cuticle. It adjusts to the unique needs of any hair typestraight hair becomes sleeker, wavy hair grows smoother, curls gain definition, and frizz is tamed across the board.Clinical Results: In a consumer perception study of 52 women, after 1 week of use:- 93% of women said their hair was smoother and healthier- 91% said their hair felt more moisturized- 85% said their curls stayed intact and frizz-free
- SKU
- 2-P448864
- Brand
- Virtue
- Category
- beauty / hair-care / styling-products
- Variants
- 1
Customer reviews
Firstly, the bottle was nice to look at, easy to open, and the cream came out smoothly and evenly. I would prefer to have less plastic packaging, especially with the high price tag of virtue products. The frizz cream had a pleasant and soft scent and it was low-medium viscosity. I use this when my hair is damp, I put in a nickel size amount, brush my hair, then let it air dry. For mild humidity and mild frizz this product is probably suited more for you. I would’ve liked a bit more hold, especially with how humid it is right now.
I didn’t expect to love the Virtue Un-Frizz Cream as much as I do, but it quickly became a staple in my routine. From the first use, I noticed how much smoother and more manageable my hair felt. It tames frizz without making my hair flat or oily, which is something I’ve struggled with when using other creams. I apply a small amount to damp hair before styling, and the difference is immediate—my hair stays sleek and soft even when the weather is working against me. It also feels more nourished and looks healthier overall. The cream itself is lightweight, non-sticky, and has a clean, calming scent that I really enjoy. I love how effortless it is to use, and how consistent the results are. Highly recommend if frizz is something you’re constantly battling.
I use this on damp hair before blow drying and it makes a noticeable difference—everything looks smoother but still has movement. It tames frizz without flattening everything out, which is exactly what I need. On days I let my hair air dry, it still helps with flyaways and makes things look a little more put together, even when I’ve put in zero effort. The texture is lightweight and blends in easily—no stickiness, no weird residue.
I don't know what sephora is doing, but I literally just watched this product go from $44 to $60. I thought my eyes were playing tricks on me until I went back over to my ulta app and this product is in fact $44. Pay attention to your baskets people, this is very shady.
I’m so grateful I came across this curl cream for the humid summer months! It’s been amazing at taming my frizzy locks as well as keeping my hair looking smooth and shined. I love the subtle smell and lightweight texture.
I love this frizz cream from virtue, obsessed is an understatement. I have not found one that is as good as this one! It doesn’t make my hair feel heavy either. I have thin frizzy hair and this cream works wonders!
I recently tried Virtue’s Un-Frizz Cream and I’m so impressed! I’ve always loved Virtue for their science-backed formulas, and this product just deepened my loyalty. It tames my flyaways without weighing my hair down—smooth, soft, and touchable all day. Total must-have!
Smoothes the frizz in my hair leaves it naturally shiny and healthy looking with a lot of body and leaves my curls more defined and bouncy very nice product works well with my hair doesn’t weight it down and smooths hair back for a bun if I need it!
This stuff is actually really good! I used it before school and my hair stayed smooth all day, even with the humidity. It’s not greasy at all and smells really nice too. I don’t need to use a lot, just a little bit goes a long way. worth it if your hair gets frizzy like mine.