What it is: A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair.Hair Type: Medium and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Dryness- Frizz- Color SafeKey Benefits: - Deeply hydrates and softens dry hair- Protects hair color and enhances vibrancy- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Jojoba: Moisturizes hair.- Green Tea: Promotes a healthy-looking scalp.- Sage: Supports hair follicles.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.Clinical Results: Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):- 90% say hair looks healthy- 92% say hair looks shiny - 91% say hair feels smooth - 88% of women said hair feels instantly soft- 84% of women said hair feels intensely nourishedBased on a consumer study of 82 people with self-perceived dry hair: - 91% say product has a creamy latherThis product is an Allure Best of Beauty award winner.
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What it is: A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair.Hair Type: Medium and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Dryness- Frizz- Color SafeKey Benefits: - Deeply hydrates and softens dry hair- Protects hair color and enhances vibrancy- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Jojoba: Moisturizes hair.- Green Tea: Promotes a healthy-looking scalp.- Sage: Supports hair follicles.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.Clinical Results: Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):- 90% say hair looks healthy- 92% say hair looks shiny - 91% say hair feels smooth - 88% of women said hair feels instantly soft- 84% of women said hair feels intensely nourishedBased on a consumer study of 82 people with self-perceived dry hair: - 91% say product has a creamy latherThis product is an Allure Best of Beauty award winner.
Highly recommended by stylists I trust, inherently formulated for my (always) color-treated hair, and this formula produces a RICH lather with a refreshing eucalyptus-vanilla scent that's cooling & warming at the same time. A little bit goes a long way, and it's clean-rinsing, so great for every day (or in-between deep-conditioning treatments).
[I received this product in exchange for my honest review] I very much don’t like this shampoo at all! It smells like hand soap and it even looks like it, it might lather up good but it left my scalp completely itchy and irritated
Wanted to love this shampoo but unfortunately it gave me contact dermatitis. As soon as I stopped using it, the problem went away after giving it many chances. Beware of bad scalp irritation.
I have bleached long thick coarse hair and I love this shampoo! I use it with the Pureology hydrate conditioner and finish it off with the K18 leave-in spray (pink top) then air-dry. Despite getting my hair bleached every 3 months with this combo my hair is soft, shiny, bouncy and my waves are turning into beautiful soft curls.
[I received this product in exchange for my honest review] This shampoo is amazing. It is very hydrating and light weight! The packaging is very nice.. I would recommend purchase this again! Highly recommend.
This did really well on my hair extensions my hairdresser did warn the protein in the product was drying for my hair but this one was good I thought
Just okay. The smell was wonderful and not too strong, it feels luxurious and cleans wonderfully, but unfortunately a lot of hair fell out in the shower each time I used this shampoo. Additionally, my hair feels quite dry after using the shampoo and conditioner.
Hair loss is definitely an issue. Does give scalp a cooling effect + hair is somewhat softer. Product is made for low porosity hair.
[I received this product in exchange for my honest review] I love this shampoo so much that I've continued to buy it after I ran out of the free bottles. It works so well at keeping my hair hydrated and my scalp free of build-up. The smell is also to die for. It makes my hair smell luxurious and expensive. It lathers up a lot so you don't have to use as much and waste this precious shampoo. The bottles even look fancy. All in all, i will keep buying this. It is WELL worth the price even though it's more than some other hair care products.
You need such little amount to lather hair, like a 1/2 teaspoon, and I am truly leafy with smooth shiny haire I was impressed. 56 year old and battling frizz, not anymore!
