What it is: A styling primer that provides long-lasting shape memory and workable hold for versatile looks and protects against heat damage and frizz to leave hair smooth with a natural feel.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Frizz- Heat Protection- HoldKey Benefits: - Protects against heat damage up to 450⁰F- Provides shape memory for reworkable, long-lasting hold- Defends against frizz for up to nine hoursWhat Else You Need to Know: A lightweight styling cream formulated with shape memory technology for easy styling and restyling with long-lasting hold in all hair types and textures. Inspired by the Japanese art of minimalism, netsu means "heat" in Japanese representing this blow dry cream's protection against heat up to 450⁰F, allowing for multiple heat stylings and frizz control for a sleek finish. Loved by stylists, this primer leaves hair smooth, with a natural look and feel.Fragrance Description: Amber and creamy musk blend with relaxing florals and energetic red pepper.
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A styling primer that provides long-lasting shape memory and workable hold for versatile looks and protects against heat damage and frizz to leave hair smooth with a natural feel.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Frizz- Heat Protection- HoldKey Benefits: - Protects against heat damage up to 450⁰F- Provides shape memory for reworkable, long-lasting hold- Defends against frizz for up to nine hoursWhat Else You Need to Know: A lightweight styling cream formulated with shape memory technology for easy styling and restyling with long-lasting hold in all hair types and textures. Inspired by the Japanese art of minimalism, netsu means "heat" in Japanese representing this blow dry cream's protection against heat up to 450⁰F, allowing for multiple heat stylings and frizz control for a sleek finish. Loved by stylists, this primer leaves hair smooth, with a natural look and feel.Fragrance Description: Amber and creamy musk blend with relaxing florals and energetic red pepper.
Why did we have to replace the art of hair in a tube? Used it forever and it was excellent. Am a huge fan of this brand, but there is no shine to my hair using this blow dry cream and it just is not as nice. Do not know why the old one was replaced.
This weighed my hair down and made it greasy. I have tons of hair but it is somewhat fine. This would be best for someone with coarse hair.
It weighs my hair down and I barely use a tiny amount. Leaves my hair looking like it’s unwashed 😟
This stuff is amazing. I've been using it for about 2 + years now. You don't need a lot at all. Just a little goes a long way. I'm surprised by the bad reviews. This is a top notch high quality and high-end Japanese product.
For a product that costs so much and has such a name it does nothing special at all. It weighed my hair and it felt like it was greasy. It doesn’t help with styling . The only plus is that its heat protectant and makes hair soft, other than that nothing special
My hair does feel nice and soft after using it. The scent is nice but for those with sensitive noses, the perfume scent might be overpowering and it does linger for a while. I have straight, medium and frizzy hair, so my hair does look straighter and I do find that it loses a bit more volume, which is okay if you're going for the sleek look. The consistency reminds me of a cream that's not too thick and may have hair gel in it (my hands felt really slippery when washing them). When it comes to taming my frizz, I find that it does that as long as I go through it with a hair straightener and if I do a good job on it. Otherwise, the frizz will come back fairly quickly (that's a big issue I personally have with my hair).
I really like this product! It does a great job of smoothing down the frizz while also protecting my hair from any heat from the blow dryer. It smells great and Is moisturizing for the hair without being too heavy.
This really helps fight frizz. It also smells really nice. Overall great. I do wish it came in a bigger size.
I received this product as a promotional item to try out and wow! I love the outcome of my hair being less frizzy and super soft. I like that this product adds additional heat protection to my hair as I worry about using my blow-dryer frequently with my hair (especially in the winter months!). This product goes a long way with the amount you get in the bottle too! I have shoulder length hair and find that a little product goes a long way with my hair. This is my first step before creating my favorite blow out style and I typically finish with a oil on the ends of my hair. I find this product blends well with other products I use in my hair and overall does exactly what is described. Would 100 percent buy!
I never knew blow dry creams existed until after seeing an influencer post about them. The brand discussed is one I choose not to support so I asked AI for help and this one was chosen. After further research, I decided to try it and wow, I am so impressed by this product. I wish I had discovered it when it was a prototype. I battle against the natural state of my dense, fine, dry, frizzy, curly type 3a hair that I dye the roots and bleach the rest that goes a bit below my shoulders. I rough blow dry it with my hair dryer and then tame it with my ~2020 l'ange hair dryer brush. Using this product has significantly cut down on how long I need to rough blow dry it and the results I get from the hair dryer brush look as great as my stylist. I cannot believe how sleek and shiny this leaves my hair. This product is amazing and I would be hard pressed to switch to another product as I am so impressed and have never gotten such great results without needing to follow up with a flat iron. I no longer flat iron my hair so once less heat tool being used on my fragile hair. I section my hair into 3 parts and emulsify 1 pump at a time into the palm of my hands and starts the ends and go up. I do a lot for my hair repair, conditioning, leave-in spray conditioner, scalp health, etc. but this has made the biggest impact for end styling results that I am thrilled about.
