In Stock
Gucci

24 Hour Full Coverage Luminous Matte Finish Foundation

4.3 · 940 reviews
7,328 ₽

What it is: An up to 24-hour foundation with a luminous matte finish and full coverage in one drop.Coverage: FullFinish: MatteFormulation: LiquidHighlighted Ingredients: - Hyaluronic Acid and Black Rose Oil: Boost and maintain skin hydration. - Bamboo Powder: Absorbs shine all day long. What Else You Need to Know: Combining high-affinity skin powders and coated pigments with a high-performance polymer technology that lets the skin breathe and delivers up to 24-hour wear, this foundation stays on all day without budging or fading. It’s also mask-proof and sweatproof.Clinical Results: In a consumer test on 110 volunteers, after 7 days of use:- 97% reported a comfortable formula on skin all day- 91% reported a shine-control effect all day

Design: 110C

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What it is: An up to 24-hour foundation with a luminous matte finish and full coverage in one drop.Coverage: FullFinish: MatteFormulation: LiquidHighlighted Ingredients: - Hyaluronic Acid and Black Rose Oil: Boost and maintain skin hydration. - Bamboo Powder: Absorbs shine all day long. What Else You Need to Know: Combining high-affinity skin powders and coated pigments with a high-performance polymer technology that lets the skin breathe and delivers up to 24-hour wear, this foundation stays on all day without budging or fading. It’s also mask-proof and sweatproof.Clinical Results: In a consumer test on 110 volunteers, after 7 days of use:- 97% reported a comfortable formula on skin all day- 91% reported a shine-control effect all day

Customer reviews

1.0
verified purchase
This product does not blend in & stains everything

So disappointed! This product was recommended to me… I am 56 years old with some fine wrinkles. The only positive point is the scent. I applied this product as recommended with a brush no matter how I tried it stayed on the top layer of my skin. You could tell it would not blend in no matter what I would try. Then I would either wash my hand from the residue or wash my makeup brush and I could not remove the product fully. My sink needed extra scrubbing and extra cleaner to just return it to white again.

9/13/2026
5.0
verified purchase
My Holy Grail!

I love this product; it's the best foundation I've ever had. It's definitely my favorite! I use shades 205C and 275C. It blends beautifully and stays on all day. I get so many compliments on my look when I use it. I've never experienced anything better; nothing compares to this quality.

8/22/2026
5.0
verified purchase
Better than ELDW

If you’re one of the many that have been looking to replace your EL DW since they reformulated that one, look no further. This honestly performs better IMO and my skin actually feels like it can breathe compared to ELDW. It’s the same waterproof, sweat proof, transfer proof durable long wear we all loved about ELDW, but in a more breathable formula. Yes, there is a strong scent to this, but it’s an easy compromise for me because I am a full coverage matte girl to my core and I get that with one pump of this foundation. Please please please don’t reformulate or discontinue this Gucci

8/22/2026
5.0
verified purchase
my favorite foundation, my holy grail!

i love this foundation it blurs my large pores evens out my amen tone. wears beautifully all day. it doesn’t settle into my lines or pores. it makes my 51 year old skin look beautiful. it sets itself most days i don’t even set it with powder because it doesn’t need it and i

7/21/2026
2.0
verified purchase
Great when it first came out, not the same formula

When I first started using this around 3 years ago I really loved it. It was perfect for my combination skin, dry in some spots and an oily t-zone, but with my last purchase I noticed the formula must have changed because I started to get tiny white heads every time I used. This had never happened before, after like 5 bottles. I’m really disappointed and I have to stop using it.

5/21/2026
2.0
verified purchase
Expected better

Tried this foundation expecting some amazing quality, especially given the rave reviews. I was disappointed. Color was good, but I didn’t get a smooth coverage, as I do with Armani or even some drugstore brands. Even with good skin orep it was a fail.

5/16/2026
3.0
verified purchase
Not as on-point as you would think!

For such an expensive foundation, you’d think it would truly capture a cool tone, but I think this shade was just slightly, slightly cooler than a neutral fair. It was also quite runny but dried down very quickly. I have a small indentation from acne on my cheek that I had never noticed until this formula struggled to cohesively blend down into it. Also, it has a light floral (I believe) scent. To me, this isn’t necessary and, especially with skin products, makes me wonder how gentle it is to my face. I would definitely keep looking.

5/14/2026
3.0
verified purchase
It’s alright. Kinda drying.

I got a sample of this with my last order and it stays put for sure. It’s also very lightweight and it doesn’t feel like a thick layer on top of my skin. It does make my skin feel very tight and dry after a few hours though, might not be a great choice if you already have dry skin.

4/21/2026
1.0
verified purchase
Save Your Money

Smells wonderful. Unfortunately, it dries quickly when applying. The foundation is very matte but powdery feeling. It settles into EVERY fine line after a few hours. Returning it. Not worth $69. Highly disappointed.

4/18/2026
5.0
verified purchase

I love this foundation my first time wearing it . I hope it don’t oxidize. I love the color on me

3/26/2026