Yūbi Blonde Nourishing Shampoo for Blonde Hair

Misleading? not really. Blue tones orange. Purple tones brassy yellow. This shampoo says it’s purple but it’s got a faint very faint hint of color in either the shampoo or conditioner, (you have to use both), and wow does it work on both problems. I’m a stylist, I use it myself, prefer it to all pro toners if I see something small I don’t like. (Picky) unlike other shu products a little does not go a long way on the conditioner, but you probably only use it a time or two for any color you want to tone a little.

Absolutely in love with this product! I received this as a sample, but it has since become my go-to shampoo. This is lightweight, protects my bleached highlighted hair, and smells AMAZING. I will be repurchasing on my own!

I have tried soo many blonde shampoos/conditioners. I have only found a few that give great results. This set of shampoo/conditioner is one of them. The difference between this particular brand and others is that this shampoo does not dry out my hair. There are a few great shampoos out there, but your hair gets very dried out in the process. This is amazing and definitely my new system for my blonde. The “glow shampoo” work so good at cleansing and brightening up your hair. The conditioner, the “mask” only continues the moisturizing and softening, as well as removing the brassiness from your hair. I have both natural and bleached/lightened hair and it works great on both. The smell is great and light also. It is a little pricey but this shampoo/ conditioner system is sooo worth it! Especially if you get your hair lightened, it prolongs the brightness and whiteness of your blonde. I received this shampoo and conditioner to try and am soo grateful I did…you have a new customer!

I used this alongside the Anti-Brass Purple Mask for Blonde Hair - so this is sorta a tandem review. I have long, fine, thin - med hair that is professionally colored treated balayage. My last appointment was 4 months ago. I LOVE this stuff! It cleaned my hair really nicely and I had about 4 days of gunk and oil in it. Didnt feel overly soft after washing and there wasnt a scent which was nice. I felt like it gave my hair a nice base to use the mask and boy did it work! My hair looked beautiful afterward! Before and after photos below - there is a little more sun in one but you can def see the difference!

I received Shu Uemura Yubi Blonde Nourishing Shampoo as part of a sample program and it’s amazing. Smells great, clear formula and adds moisture, shine and vitality to my otherwise lifeless blonde strands! Compared to some of my usual blonde shampoo choices, this is better. This is my new go to shampoo.

Don't let the bottle fool you! This is NOT a purple shampoo! But this is a shampoo FOR blondes! Shu Uemura's new Yūbi Blonde Nourishing Shampoo for Blonde Hair transformed my limp, lifeless locks into bouncy, shiny, sleek strands. Blonde hair requires commitment, and shu uemura makes keeping that promise easy. This new shampoo is super gentle on my highlighted and colored, fine, thinning blonde hair. I did as recommended and washed my hair twice with this shampoo. It lathered up really well! Yūbi Blonde Nourishing Shampoo for Blonde Hair also had a very light, pleasant fragrance. Really enhanced my shower experience! But the best part was when I stepped out of the shower. My hair was easier to detangle when wet, and it looked so good dry! My blonde looked blonder and brighter! My lowlights even looked refreshed! My hair felt so soft and smooth! I just kept running my fingers through my hair! Love, love, LOVE this new Yūbi Blonde Nourishing Shampoo for Blonde Hair! Highly recommend this to any blonde that needs a shampoo to use that's not a purple shampoo but produces great results! The bottle looks good in my shower, too! Really pretty bottle! It's like a work of art!

Fantastic! I would very highly recommend this and the conditioner for highlighted hair.

I received this product as a sample in exchange for my honest review. Unfortunately, this is not a shampoo that I would purchase on my own. It is not worth the price. My hair was very knotted up in the shower and dry afterwards.

Love this shampoo! It helped bring the bright blonde color back to my hair. I also really enjoyed the scent!

Nice shampoo, has a pretty strong floral scent which doesn’t bother me. It just doesn’t seem very special to me. The shampoo itself is clear, not purple, so I don’t think it has any toning properties like the anti-brass conditioning mask.