1.0
verified purchase
After a few shampoos, caused scalp build up and itchiness. My head felt like it was on fire.
8/2/2026
What it is: A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.Hair Texture: Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Dryness- Scalp Build UpKey Benefits: - Removes build up and dirt without stripping away moisture- Cleanses hair and scalp while leaving hair hydrated- Hair is left healthy and hydratedHighlighted Ingredients:- Aloe and Honey: Natural humectants that attract hydration.- Coconut Oil: Seals in hydration.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.What Else You Need to Know: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera, and coconut oil.Clinical Results: Based on a 60-subject consumer perception study after 1 week of use:- 97% agreed using this shampoo made their hair feels completely clean- 94% agreed this is gentle on their hair- 94% agreed this shampoo helped them detangle while washing
Design: 9.8 oz/ 289.8 mL
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A creamy, gentle hydrating shampoo that softly lathers to cleanse your hair and scalp removing build-up and dirt without stripping away moisture.Hair Texture: Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Dryness- Scalp Build UpKey Benefits: - Removes build up and dirt without stripping away moisture- Cleanses hair and scalp while leaving hair hydrated- Hair is left healthy and hydratedHighlighted Ingredients:- Aloe and Honey: Natural humectants that attract hydration.- Coconut Oil: Seals in hydration.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.What Else You Need to Know: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera, and coconut oil.Clinical Results: Based on a 60-subject consumer perception study after 1 week of use:- 97% agreed using this shampoo made their hair feels completely clean- 94% agreed this is gentle on their hair- 94% agreed this shampoo helped them detangle while washing
- SKU
- 2-P475150
- Brand
- PATTERN by Tracee Ellis Ross
- Category
- beauty / hair-care / shampoo
- Variants
- 2
Customer reviews
5.0
verified purchase
I use this every wash day amazing slip.
This shampoo is underrated, such an amazing slip. I used this ever wash day. My daughter and have less tangles and knots, and our hair feels hydrated.
11/22/2025
5.0
verified purchase
Will always ❤️
WILL ALWYAS BE MY GO TOO FOR MY DAUGHTERS HAIR! It makes her hair ridiculously SOFT!
10/22/2025
1.0
verified purchase
Hair loss, something changed
Something must have changed in the shampoo And conditioner formula because my daughter who has curly hair this was all she would use and never had issues of her hair falling out until this year. We finally stopped using it and instantly noticed the difference. It’s sad because all we bought was pattern beauty but will no longer be using. Her hair was falling out A LOT!
8/13/2025
2.0
verified purchase
Not a fan
Bought the value size in high hopes of loving it since I hadn’t been disappointed by Pattern products yet and it’s a no from me. My hair feels very dry while lathering, feels a bit chemically too. Won’t be repurchasing
8/5/2025
1.0
verified purchase
⭐️ 1 Star — Extremely Disappointed
I really wanted to like this shampoo, but unfortunately, it did not work for me at all. using it, I experienced an excessive amount of hair shedding that continued for months. My hair felt noticeably different, and I was honestly really frustrated with how much I was losing. I eventually switched to L’Oréal, and the difference has been incredible. My hair feels so much softer, healthier, and better than it has in a
9/9/2026
4.0
verified purchase
Love the product, hate the bottle
The product itself is very liquid. So, I feel a bottle with a pump dispenser would be better. Every time I pour shampoo, it can get a little messy if I'm not careful.
7/8/2026
5.0
verified purchase
absolutely love it
This is one of my absolute favorite hydrating shampoos I've ever used. It leaves my hair soft and feeling clean without being frizzy or weighed down. Im a repeat buyer, even my son and husband love the way it makes their hair feel. This is the only shampoo we use now, its great.
6/11/2026
5.0
verified purchase
LOVEEE!!!
Smells so good! A little goes a LONG way and it gets the hair super clean, without making it feel dry
11/26/2025
1.0
verified purchase
Avoid if sensitive skin etc.!
This is the worst curly hair shampoo I have ever used. I have used many different brands and not only is my hair fizzy, dried out, heavy weighted it also is so scented it flared my rosacea. High do not recommend especially for curly hair on the thinner end.
11/6/2025
