In Stock
PATTERN by Tracee Ellis Ross

Styling Custard Hair Gel

4.6 · 130 reviews
3,080 ₽

What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition, and shine for the entire family.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, and WavyHair Concerns:- Curl-Enhancing- Hold and Style Extending- DrynessKey Benefits: - Lightweight, slippy formula- Provides hydrated hold, definition, and shine- Great for puffs, ponytails, flat twists, braid-outs, twist-outs, bantu knotsHighlighted Ingredients:- Irish Moss- Flaxseed Oil- AgaveIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: The lightweight and slippy Styling Custard makes styling easier for kids and adults. Lightly layer for hydrated hold, definition, and shine for the entire family. Containing flaxseed oil, agave, Irish moss, and chamomile, the custard is perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots.Fragrance Description: Founder Tracee Ellis Ross picked this to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.

International delivery

Shipping calculated at checkout

Returns & exchanges

Within 30 days of delivery

What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition, and shine for the entire family.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, and WavyHair Concerns:- Curl-Enhancing- Hold and Style Extending- DrynessKey Benefits: - Lightweight, slippy formula- Provides hydrated hold, definition, and shine- Great for puffs, ponytails, flat twists, braid-outs, twist-outs, bantu knotsHighlighted Ingredients:- Irish Moss- Flaxseed Oil- AgaveIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: The lightweight and slippy Styling Custard makes styling easier for kids and adults. Lightly layer for hydrated hold, definition, and shine for the entire family. Containing flaxseed oil, agave, Irish moss, and chamomile, the custard is perfect for wet or dry ponytails, braid-outs, twist-outs, and bantu knots.Fragrance Description: Founder Tracee Ellis Ross picked this to be clean and not overpowering. Notes are a sweet floral essence of neroli, rose, and patchouli.

Customer reviews

5.0
verified purchase

Pattern beauty’s new styling custard is great for my fine thin wavy hair it helps keep it from getting too frizzy or puffy in the Florida humidity it smells very good and is lightweight my hair seems to like pattern

2/16/2026
5.0
verified purchase

I have wavy hair so I have to make sure I don’t use too much but I do think that it gives a really good definition to my hair without weighing it down.  it gives me really good definition of my hair looks good into my next watch day which is usually three or four days.

2/10/2026
5.0
verified purchase
Braid out with this product

I used this for a braid out and honeyyyyy! Yes. Technically I used it for a rebrand out lol. But I still loved the results

2/8/2026
5.0
verified purchase
Great for quick up-dos!!!

Pattern’s styling custard hair gel is great for using in between washes. Sometimes I don’t have time to style my hair in the morning and I need to pull my hair back into a ponytail or bun. You can apply a small amount and still style with a nice bang or side part.

2/1/2026
4.0
verified purchase
Adding This Hair Custard to my Routine

Lovely scented. This Styling Custard Hair Gel has my curls defined and touchable. Hold is good because it allows hair movement, not a stiff hold. On a wash-n-go, the slippy custard texture made the process of evenly applying to curls much easier.

2/1/2026
5.0
verified purchase
My favorite product from Pattern Beauty

I usually don’t find a product that can hydrate and define my curls while feeling lightweight but this one is phenomenal. By day 3 my hair usually needs a re-wash because product buildup feels heavy but I couldn’t believe that it lasted 5 days without that feeling. My curls stayed in tact for 2 days then needed a slight refresher on day 3. So impressed by this custard, I think it might be my number one recommendation from Pattern Beauty.

1/31/2026
5.0
verified purchase
Want juicy curls!?!

Love that it leaves my hair lightweight an extra shine and most defiantly juicy. Recommended to a friend an she immediately purchased

2/10/2026
5.0
verified purchase
Juicy !!!

Very light texture, easily finger combed into my damp 4c hair. I used this with the strong hold gel and my braids came out very neat, looking very shiny, and feeling very juicy and moisturized. I really like this product and will be continuing to use it.

2/6/2026
5.0
verified purchase

smells fantastic and adds a definition to my hair i wasnt able to achieve previously. very helpful for super curly hair!

2/5/2026
5.0
verified purchase

such a great product to use for when i do wash and gos! the scent is amazing and it doesn’t make my hair crunchy at all!! a very versatile product!

2/5/2026