3.0
verified purchase
Ok
It is good as it serves the purpose but the size is very small.
2/26/2025
What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day. Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients: - Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits.- Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits.- Texturizing Polymer: Enhances the look of natural volume for a fuller effect.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A new formula for visibly fluffed, lifted, finished, and fixed brows that will wow all day. Coverage: MediumFinish: NaturalFormulation: LiquidHighlighted Ingredients: - Vitamin Peptides: Contain visibly thickening, strengthening, and growth-supporting benefits.- Moroccan Argan Oil: Has nourishing, restoring, and conditioning benefits.- Texturizing Polymer: Enhances the look of natural volume for a fuller effect.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.What Else You Need to Know: This gel-wax goes on with a slight, white-ish pay off (Iconic London like to use the initial color as a guide to check if all brow hairs are covered). It lets you play and shape your arches until you’re happy, then sets as a transparent film with up to 16 hours of hold.
- SKU
- 2-P482679
- Brand
- Iconic London
- Category
- beauty / makeup / eyebrow
- Variants
- 1
Customer reviews
5.0
verified purchase
must-have
the freaking best my eyebrows look soooooooooooo bomb
9/20/2024
4.0
verified purchase
It is alright
It is decent. I dont think I will repurchase tho. It smells like playdoh. It is about the size of a sample mascara
6/1/2024
4.0
verified purchase
Not necessarily clear
Great product that holds brow hair up if you’re fluffing upwards to get a fuller looking brow. However, the gel is not clear but milk white looking (like Elmer’s glue). It dries 95% clear and leaves a residue if you put too much.
11/19/2023
5.0
verified purchase
I work 10 hour shifts in a factory and this has stayed put all day. It hasn’t flaked on me nor do I see a white cast. Do wish there was more product for the price though.
5/13/2023
2.0
verified purchase
Flakes and mediocre hold pass!
Leaves a while film and flakes. The hold is ok but for the price I expect them to deliver on their promises. Not cute won’t be repurchasing and still on the hunt for a good brow gel!
4/29/2023
2.0
verified purchase
unimpressed girl
unimpressed for the size and price point. this is a sample size, maybe a travel size. I'm contemplating returning it bc it stays for a short period. short hold span and I have little eyebrows. so you girls with the cavemans do get this.
3/23/2023
1.0
verified purchase
Leaves visible residue.
Going back to my old brand. Leaves white residue on my dark brown/black brows.
7/22/2022
3.0
verified purchase
Flakes a lot but holds well
It always leaves white flecks that you can see more in overhead lighting even if you use a little or press it down. It holds nice and has a lamination effect if you use enough.
7/21/2022
3.0
verified purchase
Small size - good hold
First off, this has the best hold out of any eyebrow gels I’ve tried but I’m so disappointed by the size. I actually thought I was missing the product and this was a sample. For $31, I expected more. It also leaves a bit of a white crust.
7/18/2022
