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Anastasia Beverly Hills

Brow Genius® Eyebrow Conditioning Serum

4.1 · 693 reviews
from 2,549 ₽

What it is: A brow serum that noticeably improves texture, manageability, and encourages fuller-looking brows.Highlighted Ingredients: - Red Clover Extract: Helps to encourage fuller-looking brows and protect against breakage.- Korean Red Ginseng: Helps to make brow hair appear thicker.- Panthenol: Helps to smooth, soften, and tame coarse or wiry texture for easier styling and manageability.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: The Brow Genius Brow Serum blends six rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create smoother, softer, tamer, fuller-looking brows that feel and perform like the brows you’ve always wanted.Clinical Results: In a 12-week independent study of 112 women:86% said brows no longer look sparse88% said brows appeared fuller95% said brows look healthier96% saw an improvement in the appearance of their brows95% said brow hair feels protected against breakage93% said brow hair feels less brittle92% saw improved brow texture96% said brows felt smoother, softer and more conditioned93% said their brows were easier to style91% said brow hair is more manageable90% said brow makeup is easier to apply98% said brow hair feels nourished and hydratedProven to strengthen hair surface by 52%*Proven to reduce breakage by 52%*Proven to improve texture by 85%*Proven to increase smoothness and softness by 85%** In independent trials on hair cut from volunteers

Design: .12 oz / 3.5 mL

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What it is: A brow serum that noticeably improves texture, manageability, and encourages fuller-looking brows.Highlighted Ingredients: - Red Clover Extract: Helps to encourage fuller-looking brows and protect against breakage.- Korean Red Ginseng: Helps to make brow hair appear thicker.- Panthenol: Helps to smooth, soften, and tame coarse or wiry texture for easier styling and manageability.Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: The Brow Genius Brow Serum blends six rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create smoother, softer, tamer, fuller-looking brows that feel and perform like the brows you’ve always wanted.Clinical Results: In a 12-week independent study of 112 women:86% said brows no longer look sparse88% said brows appeared fuller95% said brows look healthier96% saw an improvement in the appearance of their brows95% said brow hair feels protected against breakage93% said brow hair feels less brittle92% saw improved brow texture96% said brows felt smoother, softer and more conditioned93% said their brows were easier to style91% said brow hair is more manageable90% said brow makeup is easier to apply98% said brow hair feels nourished and hydratedProven to strengthen hair surface by 52%*Proven to reduce breakage by 52%*Proven to improve texture by 85%*Proven to increase smoothness and softness by 85%** In independent trials on hair cut from volunteers

Customer reviews

4.0
verified purchase
Is this working? I think so.

I might be crazy and it might be a placebo, but my brows have seemed fuller lately. Mini has lasted about a month, with many days doing two applications, but seriously considering repurchasing. At the very least, it feels nice and doesn't seem to irritate my sensitive skin.

4/6/2026
2.0
verified purchase
Mini didn't last a week

I got the serum in mini size (2ml vs 3.5ml in original size), and it literally didn't last for a week. I used it once a day at night.

1/21/2026
5.0
verified purchase
A must try! Fast results for eyebrow growth! love!

I have tried different eye brow hair growth oils and serums but the process took longer however I tried this one after reading all the reviews and I can say this is the one for me! It made my thin eyebrows grow thicker and stronger I recommend!

3/5/2025
1.0
verified purchase
Caused new bald spots

I received a deluxe size of this with the kit that comes with the full size Brow Wiz. After reading all of the reviews, I thought it was worth a try as products like Grandelash actually irritated me. I did not have a problem with irritation but after using this only at night for a little over 2 weeks it seems to have caused hair loss and I have a new bald spot in my brows including my “good side” that was the fuller brow with no patchiness. I continued to use it because I thought maybe there was an in-between phase where it encouraged new growth but I have yet to see that. It’s also a very thick product and the brush applicator applies way too much at once and leaves a lot of residue. I couldn’t use this in the day and style my brows after because they were so greasy.

4/15/2024
5.0
verified purchase

This worked for me after using it for 8 weeks, applying it in the morning and before bedtime. I am 57 and now have brow hairs filling in except where they have been missing for many years. The product is thick like a water based cream and easy to apply.

1/13/2024
5.0
verified purchase
Brow Genie works

This product works... you must be consistent in using the serum. My brows have grown.

1/1/2024
3.0
verified purchase
Not worth the price

Did not see any positive results. Going back to my initial choice!

12/25/2023
3.0
verified purchase

This is fine i guess its working but Very very slow its a nice one other brands one is working fast actually

2/10/2026
4.0
verified purchase
I saw results within days

I got the mini size alongside another product for free. Wish it was cheaper when I searched it up online because I have never used anything that’s worked more than this. I couldn’t seem to grow my arch recently despite my thick hair that used to grow pretty fast- I was struggling with a bald spot there. It went away almost immediately

7/9/2025
4.0
verified purchase

I’ve tried a couple of different brands of these products that didn’t impress me. I started using this one after I got a mini of this one in a combo with a pencil and have seen visible results in terms of growth and thickness after nightly use. Not miraculous, but good enough to repurchase when it’s on sale.

12/23/2024