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Curlsmith

Hold Me Softly Curly Hair Styling Balm Cream

4.7 · 68 reviews
from 1,328 ₽

What it is: A light-hold, curl-enhancing styling cream that provides soft, loose definition—without any crunch.Hair Texture: Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Curl Enhancing- Hold & Style ExtendingKey Benefits: - Clumps curls- Tames frizzHighlighted Ingredients:- Coconut Oil: Nourishes.- Resurrection Flower (Rose of Jericho): Boosts moisture retention.- Aloe Extract: Supplies antioxidants.Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.What Else You Need to Know: This lightweight, whipped, soft-hold formula clumps curls, tames frizz, and leaves hair looking effortlessly soft and bouncy. Use alone for a more relaxed style or pair with a Curlsmith gel (sold separately) for stronger hold.Fragrance Description: Top notes of grapefruit, melon, lemon, pineapple, and apple combine with heart notes of mango, peach, and apricot on a base of honey and coconut.

Design: 2 oz/59 mL

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What it is: A light-hold, curl-enhancing styling cream that provides soft, loose definition—without any crunch.Hair Texture: Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Curl Enhancing- Hold & Style ExtendingKey Benefits: - Clumps curls- Tames frizzHighlighted Ingredients:- Coconut Oil: Nourishes.- Resurrection Flower (Rose of Jericho): Boosts moisture retention.- Aloe Extract: Supplies antioxidants.Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.What Else You Need to Know: This lightweight, whipped, soft-hold formula clumps curls, tames frizz, and leaves hair looking effortlessly soft and bouncy. Use alone for a more relaxed style or pair with a Curlsmith gel (sold separately) for stronger hold.Fragrance Description: Top notes of grapefruit, melon, lemon, pineapple, and apple combine with heart notes of mango, peach, and apricot on a base of honey and coconut.

Customer reviews

5.0
verified purchase

This is great for my hair. I don’t love a lot of the Curlsmith product line, but this one really delivered. I have 3C curls, and it creates a nice curl without being crunchy. It’s quite heavy, which I prefer. I don’t find that it has any smoothing effects, and it isn’t hydrating, but it does the trick at ‘curling.’. I apply it to wet hair, and then dry with a cotton shirt and scrunch. I typically let it air dry after that and I’ve been happy with the results.

8/27/2026
1.0
verified purchase
Definitely not for me or my fine wavy hair.

I have wavy, mixed thickness and texture hair. This doesn't do anything, not for me anyway. And I've tried applying it in different quantities, immediately after showering or after a little air drying. I look like I have a cotton ball floating above my head. Super disappointed.

6/13/2026
5.0
verified purchase
The BEST Styling Balm I’ve Tried

This is without any doubt the absolute best styling cream I’ve tried on my hair (I believe I have type 2C wavy hair if that’s helpful). I get so many compliments whenever I use this and it lasts well while being lightweight and comfortable. Please never stop making this Curlsmith!

2/7/2025
5.0
verified purchase
FINALLY.

I use this in tandem with the conditioner and it has completely transformed my fine curly hair. It's finally alive and not sad and deflated and pathetic. The $40 price tag had me grimacing a little bit but...it's lasting me a pretty long time and a little bit goes a long way.

1/16/2025
5.0
verified purchase

Defined curls with no crunchiness. Enhanced my natural wave & made it curlier.

4/25/2024
5.0
verified purchase
Like this

Super thicckkkk. I try to warm it up between my fingers/hands but it doesn’t help. Regardless, you just have to make sure you work it through thoroughly so there’s no white product leftover. Does seem to give my hair nice soft curls. Smells fantastic! Overall I do like this & will continue to use.

11/11/2023
5.0
verified purchase
This is the *it* product for me!

Finally! Nourishes my fine-hair curls. Zero frizz or crunch. Curls form nicely when air-dried and the style holds all day. Smells pleasant and not overwhelming.

11/9/2023
2.0
verified purchase
No longer part of my routine

First Curlsmith product I haven’t cared for I gave used Cutl Smith products frequently in the past

5/23/2026
2.0
verified purchase
Not for me

Purchased during 50% off hair sale. I have 2C - 3A waves/ curls. I found this product waxy and a bit heavy for my hair. I will be returning this.

5/10/2026
5.0
verified purchase
10/10

This product gave me great definition and beautiful waves. Smells good! Definitely recommend to all wavy/ curly hair girls.

1/11/2026