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tarte

Amazonian clay 16-hour blurring powder foundation

3.6 · 71 reviews
4,248 ₽

What it is: A bestselling foundation, now in a powder.Coverage: MediumFinish: MatteFormulation: Pressed PowderHighlighted Ingredients: - Amazonian Clay: Nature’s perfect ingredient for better, longer, truer wear.- Hyaluronic Acid: Intensely hydrates.- Vitamin E: A natural preservative, emollient, and antioxidant that calms redness and irritation.Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This powder has buildable coverage and a natural matte (not flat) finish. Optical blurring powders airbrush look of fine lines, pores, and imperfections for a beauty filter effect, in real life. Hyaluronic acid complex retains skin’s moisture while Amazonian clay absorbs oil for a shine-free look.Clinical Results: Based on a clinical and consumer panel study of 33 subjects: - 100% agree it blurred the appearance of pores; it made skin look matte, not flat; and gave skin a soft-focus finish

Design: 12N Fair Neutral

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What it is: A bestselling foundation, now in a powder.Coverage: MediumFinish: MatteFormulation: Pressed PowderHighlighted Ingredients: - Amazonian Clay: Nature’s perfect ingredient for better, longer, truer wear.- Hyaluronic Acid: Intensely hydrates.- Vitamin E: A natural preservative, emollient, and antioxidant that calms redness and irritation.Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This powder has buildable coverage and a natural matte (not flat) finish. Optical blurring powders airbrush look of fine lines, pores, and imperfections for a beauty filter effect, in real life. Hyaluronic acid complex retains skin’s moisture while Amazonian clay absorbs oil for a shine-free look.Clinical Results: Based on a clinical and consumer panel study of 33 subjects: - 100% agree it blurred the appearance of pores; it made skin look matte, not flat; and gave skin a soft-focus finish

Customer reviews

3.0
verified purchase
mixed feelings on this product

this product looks great when its first applied, but after a couple hours of wear, it settles into fine lines and looks cakey. however, the large selection of shades makes it easy to switch from a darker shade to a lighter one for summer or winter months.

2/1/2026
1.0
verified purchase
Very cakey

The foundation is very cakey, showing all your lines and imperfections, the color i picked was also very light on me i had to apply bronzer over it otherwise i looked like a gost. The bottom line foundation is cakey and dry.

12/28/2025
5.0
verified purchase
Highly recommend

I used another type of clay baked powder that sephora doesnt carry and was suggested rhis ine. I love it! Highly recommend

12/6/2025
5.0
verified purchase
Weightless Powder with a Natural Finish

Tarte has always been one of my favorite brands, and this powder foundation is another winner. I love how weightless it feels on the skin and how it gives a natural finish that looks effortless. It is perfect for on-the-go touch-ups or rushed mornings when I need something quick and easy. If you are looking for full coverage, this might not be the right fit, but for a light, natural look, it works beautifully.

9/29/2025
5.0
verified purchase
Must have to my routine

Very smooth, flawless and easy to blend. Applying this foundation powder everyday. One of my must have product.

4/7/2025
5.0
verified purchase
All you need in you 're in a hurry

I like powder because it's quick to apply and I like the flawless look of liquid foundation but find it messy. This is the best of both worlds. It beautifies your complexion, blurs small lines, hides pores and lasts all day. I was weary about choosing the right shade online but followed the reviewers' suggestions.

12/31/2024
5.0
verified purchase
Very pleased.

Got it on sale for 20$. Works great. Buildable coverage. Kept my face flawless for hours. I have normal to oily skin and this formula was perfect for my skin type. The compact is pretty too.

9/6/2026
1.0
verified purchase
Tarte changed the formula. Cakey now

I’m devastated. The Amazonian clay powder foundation has been my go to for 8-7 years now. The new formula offers less coverage and looks cakey.

4/19/2026
2.0
verified purchase
Not for me

This foundation is very cakey, defines all the fine lines on your face, true to its name, feels like clay

12/26/2025
5.0
verified purchase
Love!!?

I absolutely love this product and got lucky with the perfect tone. Not heavy at all and last all day/night. I highly recommend it.

7/13/2025