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Glossier

Boy Brow Volumizing Eyebrow Gel-Pomade

4.3 · 936 reviews
2,336 ₽

What it is: A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking.Highlighted Ingredients: - Beeswax and Carnauba Wax: Hold hairs in place without feeling stiff.- Oleic Acid: Is an emollient derived from olive oil that nourishes and moisturizes.- Soluble Collagen: Conditions hair fibers.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.What Else You Need to Know: Boy Brow is the original, every-day essential for all brows. Inspired by mustache pomade, it gives brows soft, flexible hold in one easy swipe, and never stiffens or flakes. Made with ingredients that nourish and groom brows, it will frame your face in seconds.This product is an Allure Best of Beauty award winner.

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What it is: A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking.Highlighted Ingredients: - Beeswax and Carnauba Wax: Hold hairs in place without feeling stiff.- Oleic Acid: Is an emollient derived from olive oil that nourishes and moisturizes.- Soluble Collagen: Conditions hair fibers.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.What Else You Need to Know: Boy Brow is the original, every-day essential for all brows. Inspired by mustache pomade, it gives brows soft, flexible hold in one easy swipe, and never stiffens or flakes. Made with ingredients that nourish and groom brows, it will frame your face in seconds.This product is an Allure Best of Beauty award winner.

Customer reviews

5.0
verified purchase
Good quality!

Glossier made my day! I’m so impressed with this brow gel. It styles my brows in just a few seconds, gives them a natural shape and color, and keeps every hair in place all day without feeling stiff or flaky. It’s easy to apply, looks very natural, and is definitely worth the price. I’ll be repurchasing it!

7/25/2026
5.0
verified purchase
I loved it

I wasn’t expecting to like this as much as I do. Just a couple swipes through my brows and they look fuller but not fake. Doesn’t feel stiff or crunchy once it dries either. Been reaching for it every morning!

7/25/2026
2.0
verified purchase
Not for me

I really wanted to like this, but it did absolutely nothing for my eyebrows. I have thick brow hairs, so it’s already difficult to find a product that actually holds them in place, and this wasn’t it. Once it dries, it leaves a noticeable waxy residue that makes my brows look stiff instead of natural. Unfortunately, it just didn’t work for me

7/24/2026
5.0
verified purchase
My new everyday brow gel

This is such a great everyday brow gel. It tames, shapes, and adds subtle volume without looking overdone. My brows stay in place while still feeling soft and natural. This has become one of my daily essentials. I also love the small brush, it makes application easy.

7/23/2026
5.0
verified purchase
the color payoff and the hold impressed me!

The hold and color payoff really impressed me I’ve been testing this brow gel for a while, and here’s what stood out most. First, I wore it for 12 hours in heat, humidity, and sweat, and the hold on my brows was seriously impressive. Second, the color payoff is so good. I have sparse brows and usually need to fill them in, but this gel did most of the work for me. Lastly, it’s super convenient. The size makes it easy to carry for touch-ups, and it works just as well for no-makeup makeup days as it does with a full glam look

7/22/2026
1.0
verified purchase
Empty after two weeks - waste of $

I lightly swipe this on my eyebrows once, MAYBE twice a day, and it is completely empty after two weeks. For $22 that is ridiculous and my brows don't even stay in place. I'll just stick to my e.l.f. brow lift gel that comes in a pot and lasts for months

9/14/2026
2.0
verified purchase
Not at all what I hoped for

Brown? No, this is blonde. If you want a gel with true tint this is not it. If you want very lightly coloured, good hold gel, then this could work for you. Not worth the cost though. I’m just really disappointed in this product.

9/11/2026
5.0
verified purchase
Great brows with a natural finish

I’ve been really happy with this brow gel. The Dark Brown shade looks natural and blends well with my brows without looking too dark. It adds noticeable volume, keeps my brows in place throughout the day, and doesn’t feel stiff or flaky. The small brush makes it easy to apply evenly and shape my brows with precision. It’s quick to use and gives my brows a fuller, polished look while still looking natural. I would definitely recommend it.

7/24/2026
4.0
verified purchase
Good brow gel

I received this product in exchange for this post. I love Boy Brow Volumizing Eyebrow Gel-Pomade!!! It adds natural-looking volume, keeps my brows in place all day without feeling stiff. The small brush makes it super easy to apply, even if you’re in a hurry. It’s perfect for that effortless, fluffy brow look. Definitely one of my favorite everyday brow products!

7/24/2026
5.0
verified purchase
Love love love! A must!

Absolutely one of the best tinted brow gels on the market. I love how this brow gel adds a little bit of added texture to the brows, making them appear thicker. The gel also holds the brows in place all day long without any movement.

7/24/2026