What it is: A strengthening shampoo infused with Japanese rice water to gently cleanse, repair, and visibly thicken fragile hair—without stripping away hydration.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Thinning - Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Leaves hair 30X stronger and visibly increases hair diameter- Reduces split ends by up to 91 percent and protects against future damage- Leaves strands soft, smooth, and shinyHighlighted Ingredients:- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage.Ingredient Callouts: This product comes in recyclable packaging.What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This strengthening shampoo provides a deep cleanse without stripping hair of essential hydration. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum- Hair diameter is thicker, hair is shinier- Hair is 30x stronger** When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo- Appearance of split ends is reduced by 91%****When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
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What it is: A strengthening shampoo infused with Japanese rice water to gently cleanse, repair, and visibly thicken fragile hair—without stripping away hydration.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Thinning - Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Leaves hair 30X stronger and visibly increases hair diameter- Reduces split ends by up to 91 percent and protects against future damage- Leaves strands soft, smooth, and shinyHighlighted Ingredients:- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage.Ingredient Callouts: This product comes in recyclable packaging.What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This strengthening shampoo provides a deep cleanse without stripping hair of essential hydration. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum- Hair diameter is thicker, hair is shinier- Hair is 30x stronger** When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo- Appearance of split ends is reduced by 91%****When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
[I received this product in exchange for my honest review] The shampoo is nice but honestly I feel like to notice a difference in your hair after using a product like this you need to use the whole system for over 30 days. It smells nice and rinses clean and lathers nice but I haven’t noticed anything from using it yet.
[I received this product in exchange for my honest review] Pleasant smell, and made my hair extra shiny and silky soft, but made my scalp itchy and really dry for some reason! I didn't notice the hair fall slowing down or stopping either! So, on a positive side I feel like it's going to help a person who's looking to manage their hair (curls or coarse hair), but not for fixing major issues maybe! Overall it's a nice shampoo, but not for this price! Thank you so much #Influenster for sending me this product to try, appreciate the attention!
[I received this product in exchange for my honest review] I have really been enjoying this shampoo! The packaging is simple but elegant. The formula has no color, and the scent is honestly so nice It lathers really well, and I’ve noticed my hair feels stronger since I started using it. I feel like it’s really been helping my hair look and feel better. I’m definitely going to keep using it to see how it works long-term. Loving it so far!
My mother is a silver-haired goddess and loved the sample she received. The strengthening and shine are top tier results. I'm picking up a full bottle today!
[I received this product in exchange for my honest review] I have color treated hair, so I’m always very careful about what I use on my hair. This shampoo works so well. My only complaint is that I’m not the biggest fan of the smell.
[I received this product in exchange for my honest review] This is a great shampoo. It is lightweight but gets the job done. I haven't needed to use a clarifying product since using this which has been amazing! The ingredients are very good, bottle is a good size and made well.
[I received this product in exchange for my honest review] The Izumi tonic strengthening shampoo by shuuemura makes my hair feel soft and the bottle is sleek and clean looking. The value for the money is good, not sure if I’ve seen a difference with breakage but the shampoo is nice
[I received this product in exchange for my honest review] This has become a staple and belongs in my shower!! My hair is super oily and sometimes its hard to get all the impurities off, or at least it feels like it but this shampoo does such a good job at cleaning my hair. I love bringing it with me even when i travel, its awesome. It smells super nice too
[I received this product in exchange for my honest review] The ShuUemura Izumi tonic strengthening shampoo has defiantly helped my hair with breakage and giving it so much more volume. Still looks a little dull after each use but overall it’s great and would definitely buy it again along with entire line!
As someone with fine and breakable hair, I’ve loved the Izumi Tonic Strengthening Shampoo. It smells wonderful, has a great lather, and leaves my hair feeling so clean and soft.
