I’ve been using this mascara since last summer and to my surprise it’s totally waterproof!! I can cry and it stays put no smears no black spots around my eyes it makes me feel free !
What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear. Formulation Type: Volumizing, LengtheningBenefits: Long-wearing, WaterproofHighlighted Ingredients: - Biotin: Promotes healthier-looking hair and skin.- Peptides: Helps brittle lashes look soft.- Pro-Vitamin B5: Known for its lash-conditioning benefits.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: This lash-plumping, lengthening, and volumizing mascara provides more volume and more visible length vs. natural lashes. The life-proof formula is buildable and delivers super black pigment while resisting water, humidity, and sweat without a crunchy feel.Clinical Results: In a consumer-panel survey:- 92% say its buildable- 90% say it provides big volume- 90% say it feels comfortable on lashes
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What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear. Formulation Type: Volumizing, LengtheningBenefits: Long-wearing, WaterproofHighlighted Ingredients: - Biotin: Promotes healthier-looking hair and skin.- Peptides: Helps brittle lashes look soft.- Pro-Vitamin B5: Known for its lash-conditioning benefits.Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: This lash-plumping, lengthening, and volumizing mascara provides more volume and more visible length vs. natural lashes. The life-proof formula is buildable and delivers super black pigment while resisting water, humidity, and sweat without a crunchy feel.Clinical Results: In a consumer-panel survey:- 92% say its buildable- 90% say it provides big volume- 90% say it feels comfortable on lashes
- SKU
- 2-P505648
- Brand
- IT Cosmetics
- Category
- beauty / makeup / mascara
- Variants
- 1
Customer reviews
Looks great on bottom lashes but unfortunately does not hold a curl like other good waterproof mascaras. Save your $, drugstore has better.
I curled my eyelashes and applied this mascara right away, the application felt wet and the curled eyelashes turned back to straight, moreover they were pointing down. Some parts applied super thick while leaving some eyelashes with no mascara, and as I tried to fix it with more mascara, the thick parts continued to thicken and the no mascara eyelashes stayed looking “bare”. It looked like I took a swim with a non waterproof mascara, patchy and weird looking. Any cheap waterproof mascara from Shoppers does a better job than this.
Seriously? One of the worst eyeliners I have ever used. I would take a drug store mascara over this one. Way too expensive for what it is. The brush was the most appealing part of this product, but it is meaningless with such an awful formula. I have tried using this several ways thinking my technique was off, but each time my lashes were horribly clumped after a single pass because it's so thick. When it dried down my eyelashes would be incredibly dry, which made removing it (even with a balm or oil) difficult because they felt so fragile. I ended up losing enough lashes that it was noticeable because of it, but luckily I also had Grande cosmetics mascara that helped them grow back in a jiff. Would not recommend! Belongs in the trash where I left it.
I love the original superhero mascara. I thought this would be it but waterproof but its not. Its actually very oily, very smudgy, and not at all waterproof. better off buying the original formula.
I've tried a lot of mascaras over the years as I have fairly short, thin eyelashes and this one is the best. My lashes look long and full with this.
I love this mascara! I use the non-waterproof all the time but decided to try the waterproof for times when I need it (the gym, hot days ect.) and I was NOT disappointed. Most waterproof mascaras are no where near as good as the non-waterproof version but this one is just as good. I'm so pleased with this purchase and it will forever be my "go to" waterproof mascara.
Not Waterproof! Flakes extremely bad. I'll stick with the regular Superhero mascara!
I love this mascara! It is a bit more on the pricey side but I think it’s worth it. It keeps my straight lashes super all day and gives them length volume and just the right amount of thickness.
I didn’t have the flaking some had, but the smudges under my eyes are real. How embarrassing! Sadly, I will have to throw this out and try something else.