What it is: A leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Damage, Split Ends, and Breakage- Dryness- UV ProtectionKey Benefits: - Reverses damage from cuticle to core- Restores hair elasticity and fiber flexibility- Strengthens by refilling lost keratinHighlighted Ingredients:- Alpha Keratin 60ku®: A patented, 100 percent hair-identical protein that refills lost keratin to heal hair.- Tremella Mushroom Polysaccharide: Hydrating and moisture-retaining plant alternative to hyaluronic acid. - Multifaceted UV/Solar/Photo-Protection Complex: Protects from damaging, drying, color-depleting effects of light exposure.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Packed with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku®, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Clinical Results: In a clinical instrumentation study by Princeton TRI Labs, results included:- Provides cuticle-to-cortex hair repair- 98% of split ends repaired quickly- Fights future damage
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What it is: A leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Damage, Split Ends, and Breakage- Dryness- UV ProtectionKey Benefits: - Reverses damage from cuticle to core- Restores hair elasticity and fiber flexibility- Strengthens by refilling lost keratinHighlighted Ingredients:- Alpha Keratin 60ku®: A patented, 100 percent hair-identical protein that refills lost keratin to heal hair.- Tremella Mushroom Polysaccharide: Hydrating and moisture-retaining plant alternative to hyaluronic acid. - Multifaceted UV/Solar/Photo-Protection Complex: Protects from damaging, drying, color-depleting effects of light exposure.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Packed with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku®, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Clinical Results: In a clinical instrumentation study by Princeton TRI Labs, results included:- Provides cuticle-to-cortex hair repair- 98% of split ends repaired quickly- Fights future damage
I love the smell (like the beach) and softness this product provides my dry hair. I color my hair blonde frequently and this helps offset frizz and dryness. At 65 I am not ready to go all gray yet and Virtue helps a lot!
My last haircut my stylist told me my hair is so healthy. My strands are so strong & healthy. I’m 49 & my hair it’s about 4 inches above my waist. This stuff, especially if you use styling tools, is wonderful.
Made my hair look and feel brittle. I would not recommend.
Make my hair dry, sticky, and almost as if there was a coat of friction on my hair. I couldn’t run my hand through my hair without it getting caught and tangled. It’s also super fragranced my co worker asked if I was wearing perfume.
This serum has a lightweight feel and a really nice scent. It’s very easy to apply and doesn’t leave my hair feeling heavy or greasy. I tried it on dry hair and it worked really well. It helped make my hair look smoother and a little shinier, and you only need a small amount. It’s a good option if your hair needs a bit of help with frizz or the appearance of damage.
This leave-in treatment made a big difference for my hair. It feels stronger, softer, and has a beautiful shine. I like that it doesn’t leave any sticky or oily feeling. Just a small amount is enough to make my hair look more controlled and well cared for. My strands feel more flexible and easier to style. I’m really happy with the results.
The Virtue Damage Reverse Serum is a game-changer! ✨ Soft, shiny, and healthy hair in just a few drops. Lightweight but powerful — I can’t live without it! If you want incredible soft and shiny hair - try this 💖
The Virtue Labs Damage Reverse Serum made my dry, brittle hair feel softer and stronger within days. It’s lightweight, not greasy, and instantly smooths frizz and breakage. My hair looks healthier and shinier every time I use it. Definitely repurchasing.
10/10. Hands down really great product really easy to use. Great smell.
Lovely fragrance and it has helped with the mids-ends of my hair. I would say to not use it after every wash and maybe every other to prevent buildup
