In Stock
MAC Cosmetics

M·A·Cximal Silky Matte Viva Glam 12HR Wear Lipstick

4.7 · 48 reviews
2,655 ₽

What it is: A silky matte lipstick that gives back 100 percent to support gender, racial, and sexual equality – while delivering up to 12-hour color.Formulation Type: LipstickBenefits: Hydrating, Long-wearing, MoisturizingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES.What Else You Need to Know: Put your money where your mouth is with M·A·Cximal Silky Matte Lipstick that gives back 100 percent. For 30 years, VIVA GLAM has supported gender, racial, and sexual equality. This silky matte lipstick delivers bold, color-true pigment with up to 12-hour wear and 8-hour moisture, leaving lips soft and visibly fuller.Clinical Results: In consumer testing on 120 women, after using product for 1 week:- 98% said this lipstick feels comfortable throughout wear- 95% said this lipstick provides high-impact color throughout wearIn consumer testing on 109 women, after using product for 1 week:- 96% said this lipstick leaves lips feeling soft and smooth

Design: Viva Heart

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Within 30 days of delivery

What it is: A silky matte lipstick that gives back 100 percent to support gender, racial, and sexual equality – while delivering up to 12-hour color.Formulation Type: LipstickBenefits: Hydrating, Long-wearing, MoisturizingIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES.What Else You Need to Know: Put your money where your mouth is with M·A·Cximal Silky Matte Lipstick that gives back 100 percent. For 30 years, VIVA GLAM has supported gender, racial, and sexual equality. This silky matte lipstick delivers bold, color-true pigment with up to 12-hour wear and 8-hour moisture, leaving lips soft and visibly fuller.Clinical Results: In consumer testing on 120 women, after using product for 1 week:- 98% said this lipstick feels comfortable throughout wear- 95% said this lipstick provides high-impact color throughout wearIn consumer testing on 109 women, after using product for 1 week:- 96% said this lipstick leaves lips feeling soft and smooth

Customer reviews

5.0
verified purchase
Love love love

Mac lipstick will always be unmatched for me. Color Viva Heart is perfect shade of red, deep without being too crimson. It’s matte without being drying. It still feels comfortable on the lips. Do have to reapply if drinking a lot or eating but it doesn’t promise to be transfer proof so I’m not mad about it. Totally recommend

7/21/2026
4.0
verified purchase

The lipstick was a pretty color, but it didnt work well with my skin tone. Maybe on a darker or lighter skin tone, this would work well! It went on nice and lasted for a while. It did make my lips feel dry, but most matte lipsticks do that . Overall, it was a long lasting lipstick that was a pretty color! I received this product for free from MAC Cosmetics for testing and review purposes.

3/26/2026
5.0
verified purchase
Highly recommended

The M·A·Cximal Silky Matte Viva Glam 12HR Wear Lipstick from MAC Cosmetics is simply flawless. It's silky matte finish feels light and comfortable on the lips, without drying out, and its durability is really impressive. Perfect for an elegant look that stays intact for hours.

3/19/2026
5.0
verified purchase
Long-Wear and Silky Finish

Absolutely love! From the color to the longevity, it ticked all the boxes as a silky matte lipstick. Applied after lining lips with a lighter shade and gently swiped onto lips to infuse both colors. Lasted well past the 12hours on several occasions, even after eating or drinking. Though at times I would feel some dryness after a long wear or dehydration, it was an easy fix unlike most matte lipsticks. I highly recommend this lipstick to anyone in search for a silky matte finish and a deeper nude lip - Viva Equality. I received this product for free from MAC Cosmetics for testing and review purposes.

3/17/2026
5.0
verified purchase
Great shade

I received this product for free from MAC Cosmetics for testing and review purposes.” Great lipstick , I love the color ! It’s perfect shade for a simple makeup look ( Nina park type of makeup) glides on very smooth and last about the whole day , just a few touch ups after eating

3/13/2026
5.0
verified purchase
Part of my routine

I received this free product from MAC Cosmetics for testing and review purposes, I loved it, I used it all night and it made me feel very comfortable, I loved it.

3/7/2026
5.0
verified purchase
New fav

Perfect colour for a nude lip. Very silky lipstick. My new fav. I don't use a liner and this doesn't run .

7/26/2026
5.0
verified purchase
Love it!

Long lasting lipstick! The color is beautifully bold and is vibrant. Definitely a go to lipstick for me!

5/1/2026
1.0
verified purchase
Store workers are rude-Times Square

The representative in the tiems square store gave me the wrong shade from the display. Most of the people who works there are very rude. They make me feel Like Im bothering them when you ask.

4/14/2026
5.0
verified purchase
All day coverage!!!

In love with this lipstick! I love the vibrant red color that doesn’t look too flashy. The matte finish also gave my lips a smooth texture. I wasn’t expecting the color to last all day, and yet it did. 10/10 recommend this to anyone looking for a chill lipstick! I received this product for free from MAC Cosmetics for testing and review purposes.

4/3/2026