In Stock
Briogeo

Style + Treat™ Air Dry Hair Styling Cream

4.4 · 253 reviews
2,761 ₽

What it is: A leave-in, soft cream for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish. Hair Texture: Straight and WavyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Frizz- Hold and Style ExtendingKey Benefits: - Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients- Provides soft, touchable hold for low-maintenance styling- Enhances and smooths hair’s natural pattern for a lived-in, effortless lookHighlighted Ingredients:- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors.- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair.- Super B-Complex: A proprietary blend of B vitamins to promote healthy-looking hair.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This cream enhances hair’s natural pattern for the perfect, effortless, air-dried look with a touchable finish. This multitasking formula hydrates and nourishes hair without greasiness, and it dries soft, never crunchy, flaky, or sticky.Fragrance Description: This cream is scented like sparkling citrus and fresh water blended with floral greens for a warm-musk finish.Clinical Results: Based upon third-party laboratory study: - Up to 81% frizz reduction for 24 hours- 24-hour holdClean + Planet Positive at SephoraWhen you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab. On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.This product is an Allure Best of Beauty award winner.

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What it is: A leave-in, soft cream for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish. Hair Texture: Straight and WavyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Frizz- Hold and Style ExtendingKey Benefits: - Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients- Provides soft, touchable hold for low-maintenance styling- Enhances and smooths hair’s natural pattern for a lived-in, effortless lookHighlighted Ingredients:- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors.- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair.- Super B-Complex: A proprietary blend of B vitamins to promote healthy-looking hair.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This cream enhances hair’s natural pattern for the perfect, effortless, air-dried look with a touchable finish. This multitasking formula hydrates and nourishes hair without greasiness, and it dries soft, never crunchy, flaky, or sticky.Fragrance Description: This cream is scented like sparkling citrus and fresh water blended with floral greens for a warm-musk finish.Clinical Results: Based upon third-party laboratory study: - Up to 81% frizz reduction for 24 hours- 24-hour holdClean + Planet Positive at SephoraWhen you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab. On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.This product is an Allure Best of Beauty award winner.

Customer reviews

5.0
verified purchase

Fine hair and absolutely love this product! I use Crown mousse at the roots and this half way down to the ends and let air dry then brush thru. It gives it volume. Otherwise my hair would be flat and full of static.

3/6/2026
1.0
verified purchase
Dryes hair

I tried to use it in different ways even adding Briogeo’s Strengthening Treatment Oil but it dried out my hair badly.

8/28/2025
5.0
verified purchase
Great for no heat days

It does enhance my natural curl especially at the ends and what I like more is the softness! It does not dry crunchy for my hair which is amazing. I use the smallest amount, dime-sized or a teeny bit more, rub between my hands and then flip my hair upside down and apply scrunching from tips to near roots. So quick and easy. Definitely gives it volume too! This is a product I always want on hand. And good thing because the one bottle will last a long time

7/28/2025
5.0
verified purchase
Obsessed. Wish is came in travel size.

This is the only thing that makes my waves behave. I’m obsessed. I have 2b/2c hair and this keeps it frizz free and well defined despite me constantly running my fingers through my hair. Really wish it came in travel size.

3/17/2025
5.0
verified purchase
Must Have

Love this product so much. It helps my hair stay moisturized and helps control frizz

3/4/2025
5.0
verified purchase
Must have

I've tried soooooo many products for my hair to have a nice air dry, no frizz, nice wave look and I haven't been able to find a product that did what I wanted. I tried this not expecting much and was so happy with the results. This is a must have and smells so good!

2/12/2025
2.0
verified purchase
Not going to repurchase

The cream smells great but leaves hair with a rough texture once it dries. I tried applying less but then it doesn’t do much. I used it after applying leave-in conditioner and cream dried up flakey.

1/22/2025
5.0
verified purchase
Must-have for beautiful hair

This hair styling cream brings out the natural curl of my hair & helps the curl stay! It makes my hair feel soft, not 'crunchy' like other products & makes my hair more manageable.

1/4/2025
4.0
verified purchase
Must try !

I’ve really enjoyed this product, it leaves my hair smelling so good and feeling really soft. Don’t use too much, or it’ll leave your hair looking/feeling waxy. 9/10 recommend. I have wavy hair :)

11/25/2024
1.0
verified purchase
A dirty greasy mess! Avoid!

I got a mini of this with a Sephora goodie bag and it’s probably the worst styling cream I’ve ever used. I really don’t understand how they give these allure beauty awards. For reference, I have long fine 2B hair and it left tgem feeling dirty and gross

4/20/2026