In Stock
Davines

OI Shampoo for Softness and Shine

4.5 · 288 reviews
from 4,567 ₽

What it is: A rich shampoo, infused with roucou oil, that leaves hair with amazing softness, shine, and body.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Shine- VolumizingKey Benefits: - Cleanses and softens hair- Strengthens hair, protecting against the effects of aging and environmental damage- Promotes soft, shiny, full-bodied hairHighlighted Ingredients:- Roucou Oil: Strengthens and protects hair with beta-carotene and antioxidants.Ingredient Callouts: Free of sulfates SLS & SLES.What Else You Need to Know: This nourishing, rich shampoo is infused with roucou oil, a powerful antioxidant, as well as an active ingredient extracted from rose oil. It gently cleanses and protects, leaving hair softer, shinier, and full of body.

Design: 9.47 oz / 280 ml

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What it is: A rich shampoo, infused with roucou oil, that leaves hair with amazing softness, shine, and body.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Shine- VolumizingKey Benefits: - Cleanses and softens hair- Strengthens hair, protecting against the effects of aging and environmental damage- Promotes soft, shiny, full-bodied hairHighlighted Ingredients:- Roucou Oil: Strengthens and protects hair with beta-carotene and antioxidants.Ingredient Callouts: Free of sulfates SLS & SLES.What Else You Need to Know: This nourishing, rich shampoo is infused with roucou oil, a powerful antioxidant, as well as an active ingredient extracted from rose oil. It gently cleanses and protects, leaving hair softer, shinier, and full of body.

Customer reviews

4.0
verified purchase
Amazing quality..questionable smell

I would give 5 stars if it weren’t for the smell. The shampoo works amazing. The first and only shampoo to leave my hair “conditioner smooth” without actually using conditioner. Also gets my scalp squeaky clean without stripping my natural oils. Will continue to purchase regardless of the stinkkk

4/24/2026
5.0
verified purchase
Magical

The scent indeed very strong, but the shampoo itself is outstanding!

4/18/2026
5.0
verified purchase
Love love loveeeeeee

I received this and the conditioner as a free sample and loved it so much my husband ordered me the full sizes for Christmas! I like the smell and my hair stayed clean felling after not washing for 2 days. And normally my hair is oily and I need to wash it every day

1/7/2026
4.0
verified purchase
It works

I really dislike the smell of this, and the open cap design, and the price point. But it works

10/28/2025
5.0
verified purchase

My hair feels amazing. Best shampoo I have ever purchased.

8/19/2026
4.0
verified purchase
special scent

I just got out of the shower trying it for the first time (100 pts reward) and I said to myself "it smells like hotel shampoo" but in a good way. Liked how it foams too but cannot tell for longterm benefits (or not)

7/24/2026
3.0
verified purchase

Too heavy for me and found the scent too strong. Smells like Moroccan oil which I’m not a fan of the fragrance.

7/24/2026
1.0
verified purchase
Leaves hair dry and messy, no smoothness

I saw someone say this smells like Rihanna's Fenty perfume... it does not!!!! The scent is not particularly feminine. I do not like the way it leaves my hair feeling. It makes my hair feel dry and hard to work with after the lather goes away. I really do not recommend this shampoo.

6/22/2026
3.0
verified purchase

I really like the smell. Definitely a more mature scent, but it’s sophisticated and unique. I didn’t find the shampoo did anything special for my fine hair. And I just can’t get over the low quality, ugly packaging at this price point.

5/22/2026
2.0
verified purchase
Bathroom cleaner smell

I really wanted to like this. A little goes a long way and it laters nicely, but it smells like chemicals or bathroom cleaner. :(

4/22/2026