I used to only wear this mascara. It was buildable, clump free, and removed easily. Then 2 years ago, they changed the formulation so that it was harder to remove (now waterproof, which is silly since they already have a waterproof version). They must have changed the formulation once again because now every time I wear this mascara, I get styes. Every single time. Please go back to the original formula!!!
What it is: An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition, length, and curl for a dramatic, thick lash look.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is cruelty-free.What Else You Need to Know: Get up to 16 hours of wear with this mascara formula that is flake-resistant, smudge-resistant, transfer-resistant, and sweat-resistant. The soft, curling mascara brush ensures comfortable application, coating and separating each lash from root to tip for visibly longer, thicker, ultra-black lashes.Clinical Results: In clinical studies:- Provides 10X more volume- Provides 52% more length- Provides 28.8% more curl
Design: 2849610
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Within 30 days of delivery
What it is: An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition, length, and curl for a dramatic, thick lash look.Formulation Type: Volumizing, Curling, LengtheningBenefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is cruelty-free.What Else You Need to Know: Get up to 16 hours of wear with this mascara formula that is flake-resistant, smudge-resistant, transfer-resistant, and sweat-resistant. The soft, curling mascara brush ensures comfortable application, coating and separating each lash from root to tip for visibly longer, thicker, ultra-black lashes.Clinical Results: In clinical studies:- Provides 10X more volume- Provides 52% more length- Provides 28.8% more curl
- SKU
- 2-P515195
- Brand
- Urban Decay
- Category
- beauty / makeup / mascara
- Variants
- 2
Customer reviews
I’ve been using this mascara exclusively for years and have always loved it. I recently had to get a new tube to replenish my stash and this new formula is terrible. It clumps, applies unevenly, and makes all of my lashes stick together. I wouldn’t recommend.
This used to be the best mascara I'd ever used. They have reformulated and now it is unusable. Clumpy and flaky, does nothing for my lashes.
SOOOO DISAPPOINTED!!! Have used this for years. Have tried many other brands but have always come back to this. My most recent tube was a completely different formula. It was thin, and delivered hardly any mascara onto the lashes. I had to apply several coats in order for it to look like I was wearing mascara. Horrible. This used to be so wonderful. Lots of volume, bold lashes. Not anymore. Returning.
I love it,. I wear it with the UD mascara base, makes my lashes look fuller without looking fake.
I think they must have reformulated this, because it isn't what it used to be. It's gloopy garbage that gets all over the place. It used to lengthen and thicken perfectly. Now, all it does is smear and get all over my eyelids.
I received this from Influenster and Urban Decay in exchange for my honest review :) This mascara is okay overall 😅 .Personally, I’ve tried better ones that actually hold a curl on my lashes throughout the day. Unfortunately, this one didn’t really do that for me. What I do like is that it makes my lashes look a bit fuller than they do with no product at all, so there is a little bit of volume there 👁️✨ The formula feels smooth and it does not clump, which is nice. That being said, I think it is just an average mascara. Nothing too special for the price in my opinion. I appreciate that it is vegan and that it’s from a well known brand, but I personally would not repurchase it 🤷♀️
This has become my go to mascara! The length and volume is absolutely amazing! It doesn’t smug or rub off, lasting all day. It really is worth it and I won’t be using any other mascara.
[I received this product in exchange for my honest review] I do love a good black mascara however I’m not sure this brush style is for me. It was a bit too liquid of a formula and I felt the brush make my lashes look clumpy.
[I received this product in exchange for my honest review] This product is great for all day wear. If you are looking for a voluminous mascara, this is the one for you. The applicator helps the mascara go on smooth and clump free.