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point of view.

contour it long-lasting lip liner

4.2 · 243 reviews
2,124 ₽

What it is: A high-performance creamy, gripping liner that defines, shapes, and locks onto lips for a transfer-resistant finish.Formulation Type: Lip LinerWhat Else You Need to Know: Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula. Best for lips craving lasting dimension with a creamy, comfortable feel.Clinical Results: Based upon third-party consumer perception study of 35 participants:- 97% agreed Contour It made lips look enhanced after 8 hours- 97% agreed lips looked contoured- 94% agreed lips looked more shapely

Design: Toasted Sugar

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Within 30 days of delivery

What it is: A high-performance creamy, gripping liner that defines, shapes, and locks onto lips for a transfer-resistant finish.Formulation Type: Lip LinerWhat Else You Need to Know: Designed to define, contour, and enhance lip shape, Contour It glides on smoothly, then sets down to a transfer-resistant finish—combining workability and longevity in one formula. Best for lips craving lasting dimension with a creamy, comfortable feel.Clinical Results: Based upon third-party consumer perception study of 35 participants:- 97% agreed Contour It made lips look enhanced after 8 hours- 97% agreed lips looked contoured- 94% agreed lips looked more shapely

Customer reviews

1.0
verified purchase
Doesn't stay put as advertised.

I am so disappointed. The reviews looked so promising and I paired it with Sephora Outrageous Pump Effect gloss. Got to work to check my make-up in a mirror (an hour later) and it had bled into the creases around my lips. Will spend a little more to go back to HUDA lipstain.

9/23/2026
1.0
verified purchase
Save your coins for worthy products

As always with this brand it advertises something and doesn't deliver. It is definitely not a long lasting liner and the gloss should be called "Goop It". One sip of my drink and it was gone. My Sephora lip pencil provides longer wear on my lips. If it weren't for the "fans" of her and them hyping the products people wouldn't keep wasting their money on these subpar products. I've tried multiple items from this line and didn't like any of them except the whip moisturizer. I did enjoy the texture and how light it felt once it dried down. Everything else I'd skip. Save your coins.

9/18/2026
4.0
verified purchase
Impressed

I actually really loved this lip liner, which I was not expecting. I only just learned who Mikayla is and decided to try this product and I’m so happy I did. I have soooo many liners and I was really impressed by this. It’s super creamy and has great staying power. The color crème is a great “your lips but better” for me. I also think the price is good, especially for the product. Would recommend

9/12/2026
3.0
verified purchase
Slightly disappointed

Color is stunning!!! However, not as long lasting and other liners i have tried. Eating or drinking anything definitely fades it and or makes it patchy looking.

9/10/2026
5.0
verified purchase
Great product@

love the color! POV products , every single one of them have been absolutely wonderful. the lip liner goes on smooth and provides a good contrast to whatever lip color you choose. Love!

9/10/2026
5.0
verified purchase

I don’t know why these negative reviews exist?! I randomly tried this because I needed something new and I am surprised at how creamy and glide-able it is. The other reviews saying crumbly is insane! Is a $20 lip pencil too expensive? Probably but it’s great and the colors are nice.

9/7/2026
5.0
verified purchase
Long wear

Lasts all day. Love the cool tone of this lip liner. I pair it with cannoli amp it

9/7/2026
4.0
verified purchase
A nice everyday lip liner!

A really nice lip liner for everyday use! The texture is super nice and creamy and not drying at all! It’s the perfect shade of brown and super easy to blend! You don’t have to reapply the liner much at all!

9/7/2026
5.0
verified purchase
Great lip liner for everyday

Such a wonderful lip liner by Point of View. Tested the shade Angel Cake which is the perfect warm pink shade for everyday use. A great neutral! I love how easily this liner glides on. 5 star

9/4/2026
5.0
verified purchase
Perfect Nude

I think I just found my perfect nude. The shade Bon Bon is such a beautiful, soft nude that’s incredibly close to my natural lip color. It doesn’t look too brown, too pink, or too warm, it just blends beautifully with my lips and gives them a little more definition while still looking very natural. What I especially love is how easy it is to blend. You can use it just to define the lip contour, or apply it a little more generously and smudge it toward the center for that soft, effortless look.

9/4/2026