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Koh Gen Do

Koh Gen Do Maifanshi Moisture Foundation, 0.71 oz.

4.5 · 103 reviews
12,744 ₽

Reformulated after 30 years, Koh Gen Do's iconic red tube foundation is reborn with the most innovative powder technology from Japan.

Design: Neutral Warm 303

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Within 30 days of delivery

Reformulated after 30 years, Koh Gen Do's iconic red tube foundation is reborn with the most innovative powder technology from Japan.

Customer reviews

5.0
This ALWAYS wins over other competitors!

For years I have enjoyed this foundation. A few times i have attempted to use a more economically priced foundation. However the results are far below KohGenDoh Manifashi. I always return to this wonderful foundation!

10/17/2025
5.0
Stunning finish

I love the foundation. I’ve never used a liquid foundation that looks so natural. It seems the blending gets even better as the day goes on. Absolutely stunning finish.

9/22/2025
3.0
Nothing like the Aqua Foundation.

This is nothing like the Koh Gen Do Aqua Foundation which I love. I thought this would work just as well or better since it’s supposed to have more coverage. It’s definitely thicker but makes skin look flat and muddy.

7/26/2025
5.0
Light , smooth & feels so comfortable

I love it.

6/29/2025
5.0
Lovely foundation

This is my second time purchasing this and even though it is a little expensive it always looks beautiful on my dry skin.

4/10/2025
5.0
My favorite foundation

I hope they never stop making this foundation and in my color! I’ve used it for years and it does wonders for my skin tone with the perfect amount of moisture.

12/20/2024
5.0
Holy Grail

This is the best natural looking, comfortable, long-lasting, pore refining foundation product I have ever used. I’ve tried high end luxury brands to mid level products and this runs circles on all of them. Yes, it is extremely expensive. Yes, the shade range is atrocious. A little goes a long way and if you do have a shade match, don’t let it go!!! It’s like finding your soulmate in a bottle!

10/4/2024
5.0
Best out there.

My favorite. Light/medium coverage. Skin-like finish that doesn't cling to baby hairs or dry patches.

10/3/2024
5.0
Fooundation

A little goes a long way and your face looks like you aren't wearing foundation.

9/16/2024
5.0
Another Great Foundation

I use this foundation and the KGD Aqua and they are both wonderful. The moisture foundation is a little more coverage than the Aqua, but you won't get more than a medium out of it. It feels so light weight on the skin and leaves a skin like finish (Aqua foundation leaves a radiant finish). This is also fragrance free. I wish you got more product in here though, but a little does go a long way. This is one of the foundations that I will always go back to and compare all other foundations to.

8/17/2024