5.0
So far so good!
So far so good! I’ve only used it a small handful of times. My hair seems softer after a wash and in between washes.
9/9/2026
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
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Within 30 days of delivery
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
- SKU
- 4-11918034
- Brand
- Virtue
- Category
- beauty / hair-care / shampoo
- Variants
- 1
Customer reviews
5.0
Perfect for my daughter's hair!
This shampoo works wonders for my daughter's curly hair! It keeps her hair light weight and keeps her curls perfectly curling!
8/22/2026
5.0
Curl Shampoo
My daughter loves this with combined with the conditioner or in combination with the smooth series.
8/1/2026
5.0
It’s great for my coils,
It’s great for my coils, my hair appears thicker and healthier.
7/23/2026
5.0
Great moisture and has improved
Great moisture and has improved the health of my hair
7/20/2026
5.0
Curly Shampoo
I love this shampoo. Makes my hair soft wavy and holds for the day.
6/26/2026
5.0
Anything Virtue
I really love anything virtue! My hair dresser in Raleigh turned me onto it and my hair has never been healthier!
6/25/2026
3.0
Good but not great
I really enjoyed the scent and feel of the shampoo. It lathers really nice and rinses out clean. It doesn’t however make any huge difference in my curls. I do have an awkward curl where it’s straight by the scalp and wavy midway and really curly at the nape. I was hoping it would give me a more uniform curl without the frizz. Not the case.
6/24/2026
5.0
Keeps down the frizz
The best products I have used for my curly hair hair that fizzes like crazy in humidity.
6/22/2026
5.0
Great for Silver curls!
This is the best shampoo I’ve used!! My curls love it. I have fine hair & all of these products have changed my hair to full & thick!
5/24/2026
