Finally, a shampoo that cleans my hair without making it feel like it owes me an apology afterward. This shampoo gets my hair actually clean while still leaving it soft, shiny, and hydrated. It removes all the buildup without stripping my hair, and my scalp feels fresh instead of squeaky-dry. A little really does go a long way, so don’t squeeze out half the bottle like I almost did. It lathers up beautifully, smells amazing, and leaves my hair looking healthy and full of life. My hair had volume, shine, and zero “straw” vibes after using it. Pair it with the matching conditioner, and your hair will be out here looking like it just signed a shampoo commercial contract. 💁♀️✨ My only complaint? It made me realize how bad my old shampoo actually was. 😂 Highly recommend!
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.Hair Type: Fine and MediumHair Texture: Straight and WavyHair Concerns: - Dryness - ShineKey Benefits: - Visibly improves scalp condition- Gently cleanses scalp and hair- Fatty acids weightlessly hydrate and revive dullnessHighlighted Ingredients:- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
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What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.Hair Type: Fine and MediumHair Texture: Straight and WavyHair Concerns: - Dryness - ShineKey Benefits: - Visibly improves scalp condition- Gently cleanses scalp and hair- Fatty acids weightlessly hydrate and revive dullnessHighlighted Ingredients:- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don't forget to emulsify in your hand before massaging into the scalp for optimized foaming results.Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
- SKU
- 2-P431196
- Brand
- amika
- Category
- beauty / hair-care / shampoo
- Variants
- 1
Customer reviews
I wanted to love this product, I love the smell post salon when my stylist uses it but after purchasing and regular use I discovered I was allergic to something in it. Using ai I have narrowed it down to a fragrance additive unfortunately. So sensitive scalp girlies, stay away 🥲
I love this conditioner and shampoo line. It makes my hair feel really clean and really soft. It doesn’t overly wash your hair to the point where it feels brittle. I have oily scalp and dry ends and it feels so good on my hair.
This is truly the most perfect shampoo for daily use. Amika Normcore Signature Shampoo features a lightweight texture that lathers exceptionally well, leaving hair squeaky clean without causing dryness or leaving behind any unpleasant sticky residue. After every wash, my hair looks sleek, feels soft, and boasts fantastic volume. Moreover, Amika’s signature scent is incredibly captivating and lingers on the hair throughout the entire day. If you are looking for a reliable, high-quality staple product suitable for every member of the family, this is the ideal choice. It is simple, effective, and possesses a scent that is simply dreamy.
This stuff is the best. The whole entire line. It smells amazing, and my hair has never felt so soft and healthy! This is the only shampoo I’ll be using from now on.
Girls, the moment I opened this shampoo I was absolutely obsessed with how amazing it smells. After washing, my hair keeps that scent all day. Honestly, this is now my favorite shampoo and it’s definitely here to stay. You only need a small amount for it to lather really well. After using it, my hair feels like silk - so incredibly soft and smooth. Most importantly, it’s light and flowy, yet still well-moisturized. In short, I’m completely in love! I received something in exchange for this post
This shampoo leave my hair so soft and healthy feeling! It cleans my oily scalp so well from all the product buildup. The classic scent is my absolute favorite and I can’t get enough of it. I highly recommend adding this into your routine.
This shampoo is awesome. It leaves your hair extremely hydrated and clean, soft to the touch and not greasy. The scent is awesome and it just turned into my favorite shampoo! I definitely recommend it.
I have had this product for over a month and I have been using this shampoo once a week. I wanted to love this product because I love the hair mask but it just doesn’t clean my scalp and I will shampoo my hair twice and my hair is still not clean. I have used a clarifying shampoo before using this product and then using this product after and it still isn’t clean. I think this product would work for someone who doesn’t struggle with an oily scalp. I will not repurchase sadly.
This shampoo dried my hair out so badly and now I have dry patches on my scalp that are extremely itchy.
