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Kérastase

Blond Absolu Anti-Brass Purple Shampoo

4.4 · 511 reviews
5,098 ₽

What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Brassiness- Color Safe- Damage/Split Ends/BreakageKey Benefits: - Neutralizes brassy and yellow undertones- Nourishes and strengthens damaged blonde hair- Enhances softness and shineHighlighted Ingredients:- Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.- Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.- Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed:-10x stronger blonde hair

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What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Brassiness- Color Safe- Damage/Split Ends/BreakageKey Benefits: - Neutralizes brassy and yellow undertones- Nourishes and strengthens damaged blonde hair- Enhances softness and shineHighlighted Ingredients:- Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.- Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.- Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed:-10x stronger blonde hair

Customer reviews

5.0
verified purchase
The best purple shampoo

The best purple shampoo and I’ve used A LOT! I’ve had some variation of blonde hair for the last 17 years and I always struggle with brassiness in my hair but this shampoo just knocked it right out! It leathers really well has a nice fragrance that isn’t too overwhelming and really cancels out brassy tones without OVERTONES of purple or staining to my hair it really keeps it nice and platinum if you’re on the fence give it a try I think you’ll be impressed

8/19/2026
3.0
verified purchase
Good for blondes but make make your hair dry

[I received this product in exchange for my honest review] Unfortunately this product made me shed. I normally use Oribe blonde but was excited to try this. I have highlighted, every six weeks, fine blonde hair. This made me feel the need to double wash, which leads to dryness/hay-like hair for me. And then the shedding, which stopped after using.

8/6/2026
5.0
verified purchase
A must try

This is my first time trying a product from Kerastase and I am very satisfied. This product made my hair feel amazing and so soft. Being that I am a colored platinum blonde, my hair can feel dull and brittle at times, but this brought the life back to my hair and also combated the brassiness! I received this product in exchange for my honest review.

7/13/2026
5.0
verified purchase
Extremely good toning power

[I received this product in exchange for my honest review] It works amazingly at keeping your dye undertone cool, eliminates copper and brass undesired highlights in my case. I get a balayage done on my hair once a year, this has helped me out to keep my hair on point without the typical dryness that toners usually give to your hair. Texture is perfect, not watery nor thick. I like the fact that this shampoo doesn't stain everything around you. You just need to rinse it properly and it won't stain your shower or your towels. Extremely good 👍

6/17/2026
4.0
verified purchase
Nice!

[I received this product in exchange for my honest review] As someone who has naturally blonde hair I love using purple shampoo in the summer to help get rid of the warmth my hair get from the sun, and this definitely helped it! I definitely say give this a go!

6/8/2026
1.0
verified purchase

Not for me. I’m Asian and did breach my hair color with ashish brown and this shampoo took all the original color I had from the hair salon.

7/18/2026
4.0
verified purchase
A little goes a long way!

[I received this product in exchange for my honest review] A little goes a long way! A small amount of shampoo turns into a big lather. It as a pleasant smell and leaves my hair with good volume. Great packaging and easy application. Loved!

6/20/2026
5.0
verified purchase
great purple shampoo

[I received this product in exchange for my honest review] I am in love with this purple shampoo. A little goes a long way, and I only use it about once a week. It leaves my hair filling very soft and really helps to counteract lots of warmth in my blonde hair. 10/10

6/14/2026
5.0
verified purchase
Rich, Vibrant, Brass-Free Blonde!

[I received this product in exchange for my honest review] Rich, Vibrant purple shampoo that leaves your hair feeling refreshed and moisturized! I love the scent, almost a faint hint of sandalwood. Such a phenomenal product for keeping my blonde in check.

6/13/2026
5.0
verified purchase
A must have in my routine

[I received this product in exchange for my honest review] I Love this line for hair processed by chemical processes, it doesn’t leave the hair heavy at all, and thats is amazing for me and for my hair, all the girls should try it

6/12/2026