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OUAI

Medium Hair Shampoo

4.4 · 1310 reviews
from 3,398 ₽

What it is: For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: MediumHair Concerns:- Frizz- Shine- Damage, Split Ends, and BreakageKey Benefits: - Strengthens and adds shine- Hydrates and eliminates frizz- Repairs and nourishesFormulation: GelHighlighted Ingredients:- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.- Babassu Oil: Hydrates hair and scalp.- Coconut Oil: Strengthens, seals split ends, and reduces breakage.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.What Else You Need to Know: This Medium Hair Shampoo cleanses while strengthening, reviving shine & eliminating frizz for medium strands. Wash your OUAI to a happy medium & leave hair feeling repaired & nourished while smelling amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.

Design: 10 oz/ 300 mL

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Within 30 days of delivery

What it is: For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: MediumHair Concerns:- Frizz- Shine- Damage, Split Ends, and BreakageKey Benefits: - Strengthens and adds shine- Hydrates and eliminates frizz- Repairs and nourishesFormulation: GelHighlighted Ingredients:- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.- Babassu Oil: Hydrates hair and scalp.- Coconut Oil: Strengthens, seals split ends, and reduces breakage.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.What Else You Need to Know: This Medium Hair Shampoo cleanses while strengthening, reviving shine & eliminating frizz for medium strands. Wash your OUAI to a happy medium & leave hair feeling repaired & nourished while smelling amazing thanks to Mercer Street—a luxe fragrance with notes of Italian lemon, jasmine, & white musk.

Customer reviews

5.0
verified purchase
Love it!

Smells really good and a little goes a long way because it lathers up a lot. The bottle is also really pretty!

2/5/2026
5.0
verified purchase
Yes!!!

It’s the best shampoo. Honestly probably the best hair company. I use the detox shampoo, medium shampoo, then the medium conditioner and it’s the best line up to exist. My hair is so healthy. I loooooove it.

12/11/2025
5.0
verified purchase
My new hair

I’ve been using the OUAI shampoo for a little while now, and I’m honestly impressed. It leaves my hair feeling really clean without stripping it, and the scent is super fresh without being overpowering. I’ve noticed my hair looks smoother and a bit more manageable, too. It’s a little pricier than what I usually buy, but the results make it feel worth it. Overall, definitely a new favorite in my routine.

12/11/2025
5.0
verified purchase

Not only does this shampoo smell amazing, it lathers like a dream and does a fabulous job at thoroughly cleansing my wavy, color-treated hair. I love how rich and thick the shampoo feels and how it doesn't take a lot of product for amazing results. My hair has bleach highlights, all over color and has texture with a strong S wave and this shampoo cleanses it without drying it and rinses out easily as well. I absolutely love how healthy, strong and shiny my hair looks after each and every wash!

12/11/2025
5.0
verified purchase

I love this shampoo, it makes my hair so soft and I love the way it makes my hair look! It really makes my hair feel and look more healthier definitely recommend it!This really works you need to try it.

12/10/2025
5.0
verified purchase
Great for my hair type.

My scalp feels so clean after using this shampoo, but also keeps my hair feeling soft by not stripping essential oils. I am left with voluminous hair that has bounce. Overall happy with this shampoo and will be purchasing in the future.

12/8/2025
5.0
verified purchase
Good for all hair types

I have straight hair and this shampoo is very good it doesn’t make my scalp feel too greasy and it cleanses it very well it gives it a good shiny finish and I also really like the scent as well good it is good for all hair types

12/8/2025
5.0
verified purchase

This shampoo is great for my wavy hair! It is not too thick but cleanses my scalp while providing moisture. I have oily roots but dry hair and typically double shampoo. It has a light scent that isn’t overbearing and I overall really enjoy this product!

12/8/2025
5.0
verified purchase
The Clean That Makes My Hair Look Newly Rested

OUAI’s Medium Hair Shampoo has become my secret to cleaner, brighter, color-safe hair days. It gives my hair hydration without that heavy, coated feeling, which is rare for my texture. After each wash, my hair settles into this soft, balanced look—light, smooth, and healthier than it was the day before. It’s one of the few shampoos where I can actually see the benefits, not just feel them.

12/6/2025
5.0
verified purchase
My hair loves this shampoo!!

This shampoo is amazing. It makes my hair feel clean but not stripped what so ever. Its feels so soft just after shampooing. I have 2c-3a hair for reference. I will repurchase for sure!

6/24/2026