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Moroccanoil

Blonde Perfecting Purple Shampoo with Argan Oil

4.5 · 3492 reviews
from 1,487 ₽

What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Brassiness- Damage, Split Ends, and Breakage- Color SafeKey Benefits: - Counteracts Yellow or Orange Tones- Repairs- Cleanses without Drying Formulation: Liquid Highlighted Ingredients:- ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle.- Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application:- 91% said it refreshes dull highlights- 92% said brassiness was toned down on blonde or grey hair

Design: 6.7 oz/ 200 mL

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What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Brassiness- Damage, Split Ends, and Breakage- Color SafeKey Benefits: - Counteracts Yellow or Orange Tones- Repairs- Cleanses without Drying Formulation: Liquid Highlighted Ingredients:- ArganID™ Technology: Infuses the antioxidant powers of argan oil into hair while simultaneously helping to repair and seal the cuticle.- Violet Pigments: Impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product comes in recyclable packaging.What Else You Need to Know: The gentle cleansing formula contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID™ technology to help repair hair from the inside out.Clinical Results: In an independent study on consumers ages 18 to 65, after 1 application:- 91% said it refreshes dull highlights- 92% said brassiness was toned down on blonde or grey hair

Customer reviews

5.0
verified purchase
THIS!!!!

I feel this has been my regular repurchase for now 3 years, even if I try other brands this one has been truly a favorite. Does not leave my hair like a dry broom, a little goes a long way, and the smell is not overwhelming. Love this brand.

7/8/2026
3.0
verified purchase
Meh

I wouldn’t really recommend the shampoo to someone who has oily hair I find when using the shampoo my hair just got super oily right after drying but on the plus side, takes the brassiness away away immediately and leaves a beautiful finish Though

4/9/2026
5.0
verified purchase

Recently went from dark brown to blonde highlights and this has helped the brassy hair great. I’ve used a lot of purple shampoos and this is a favourite of mine.

4/6/2026
4.0
verified purchase
Best For The Price

I love this formula! It’s hydrating, lasts long, gets rid of brassiness, and smells amazing! I would highly recommend shampooing with a regular shampoo then following with this shampoo so it works more evenly. I also like to use a hydrating hair mask afterwards. Don’t use too often because it will make highlights look dull. I prefer to use this about twice a month.

3/15/2026
5.0
verified purchase
The best

Best purple shampoo. Does not make my hair dry at all. I use it once a week.

2/11/2026
2.0
verified purchase
not good for dry scalps

i have dandruff prone hair and this makes it way worse. the purple depositing part is not bad but not perfect either. I even avoid my scalp and it just makes my dandruff so bad.

1/1/2026
5.0
verified purchase

I’ve tried many purple shampoos. This one is really great.

12/29/2025
1.0
verified purchase

really bad and makes ur hair extremely dry and doesnt tone at all instead my hair became even more yellow

10/28/2025
5.0
verified purchase
Great Purple Shampoo

Love this purple shampoo for my gray hair. It washes your hair beautifully and keeps the brashness away and it smells nice.

7/5/2025
4.0
verified purchase
It’s not for me

I tried this because I like Moroccanoil products and it was on sale!! I have been using purple shampoo and conditioner for a long time and this one did a number on my hair. It toned my hair, but also dried my hair out. I prefer amika bust your brass.prefer Amika bust your brass.

7/4/2026