What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Keravis: A strengthening protein known to prevent hair breakage.- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.- Purple Orchid: Provides violet toning properties.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Design:
9 oz/266 mL
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Keravis: A strengthening protein known to prevent hair breakage.- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.- Purple Orchid: Provides violet toning properties.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
SKU
2-P461616
Brand
Pureology
Category
beauty / hair-care / shampoo
Variants
2
Customer reviews
1.0
verified purchase
Such a disappointment.
I was so disappointed with this shampoo. It dried out my hair and didn't seem to work as promised. I had been using a different high end brand for blonde hair (which was way better) but decided to give this one a try. I was so disappointed after the first few washes that I came back to see if I had misread the reviews. It seems the more recent reviews were not as good as the older ones. Perhaps they have changed the formula, I do not know. All I know is I will not be buying this one again.
7/7/2026
2.0
verified purchase
Does nothing for toning my hair.
I ordered this because of the great reviews. I have always used Olaplex purple shampoo but just wanted to try something different. This did absolutely nothing for my hair. The smell is great. The only reason I gave it two stars was because of the smell and how it left my hair soft. But it did zero toning.
2/18/2026
5.0
verified purchase
My new go to purple shampoo
Didn’t turn my hair lavender or purple. Actually truly took the brassiness out of my hair.
2/24/2025
4.0
verified purchase
It's more of a bluish-violet than an actual purple. I would say it's going to be best for removing golden and orange tones. I personally see more of a difference with the original strength cure. I haven't seen any noticeable color changes, or anything as drastic as some of the pictures shared. But it's not bad.
2/24/2025
1.0
verified purchase
Nope
My hair looks actually dirtier than before I washed it. A true blond usually has fine hair but a lot of it. This is too heavy for fine hair. Also, it leaves a residue of purple on your scalp no matter how much you scrub. matter
1/12/2025
4.0
verified purchase
Love love love!!!!
Absolutely my favorite purple shampoo I have ever used! Makes my blonde so beautiful and vibrant! Not only does it do that but it makes my hair feel so soft and healthy!!! I only gave it 4 stars because of the price. Way to expensive. I will be buying the purple shampoo but I wish I could afford to buy the regular shampoo and conditioner also.
5/28/2023
1.0
verified purchase
Nothing
This is the worst purple shampoo I have ever used. It did nothing to my hair. I had loreal which was way better than this one. Also tried amika and that one is also very good. But this pureology very bad. I had hopes but unfortunately did kot work no color change.
1/7/2026
1.0
verified purchase
Is the "rich lather" in the room with us?
Not only does this shampoo not lather, it didn't tone correct my blonde hair AND it left my normally soft hair feeling super dry and brittle after. Worst purple shampoo I've used by far. Truly wish I knew where all the positive reviews are coming from!
6/3/2025
4.0
verified purchase
It doesn’t stain my hands or fingernails, it smells like green apple, and it does a nice subtle toning. It’s my favourite so far !
6/2/2025
2.0
verified purchase
Not for white hair
I tried a sample and it turned my white mixed with blonde hair blue. It is very pigmented. It did wash out, but it’s a no for white hair.
