What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair. Hair Type: StraightHair Texture: Fine Hair Concerns: - Oiliness- Volumizing - Color SafeKey Benefits: - Deeply cleanses to remove build-up- Adds volume, movement, fullness, and structure- Extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Wheat Protein: Adds volume to hair. - Eucalyptus Leaf Extract: Supports hair follicles for optimal growth. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Design:
9 oz/266 mL
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair. Hair Type: StraightHair Texture: Fine Hair Concerns: - Oiliness- Volumizing - Color SafeKey Benefits: - Deeply cleanses to remove build-up- Adds volume, movement, fullness, and structure- Extraordinary color protection- Highly concentrated formula allows for 75+ shampoos in a single bottleFormulation: LiquidHighlighted Ingredients:- Wheat Protein: Adds volume to hair. - Eucalyptus Leaf Extract: Supports hair follicles for optimal growth. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
SKU
2-P461620
Brand
Pureology
Category
beauty / hair-care / shampoo
Variants
2
Customer reviews
4.0
verified purchase
Worked out for me, scent really nice
Got this as a sample. I have fine, straight hair that goes oily and flat by the next day. I don't style, just brush it out and air dry. My hair was super fluffy after using the shampoo/conditioner, and the next day, I still had a little bit of volume left! I really like the scent of this, reminds me of Marc Jacobs Daisy. It's just the price point for me, one day I'll splurge for it.
1/16/2026
1.0
verified purchase
Totally Stripped My Hair
My hair felt like wet straw after washing. Had to use tons of both rinse-out and leave-in conditioner to soften it back up. Luckily it was just a sample.
Hard NO.
1/12/2026
5.0
verified purchase
Great product
[I received this product in exchange for my honest review] I am currently on a hair growth journey to retain 6 inches of hair this year. Let me start by saying adding this product was a great addition! I would definitely recommend recommend a clarifying shampoo first but this shampoo is very cleansing and moisturizing. It also suds and rinses out easily. Highly recommend! I see why it has the allure star!
1/7/2026
5.0
verified purchase
Can be drying. Just use a bit on roots for volume
I know people say this dries out their hair. I can see where they are coming from. But hear me out. I have super fine straight lifeless hair that gets oily looking about 3 hours after a shower. I use Peureology Hydrate sheer to clean and then use a small bit of this after for my roots. Hydrate shampoo weighs my hair down too much and adding this to my roots during my washing routine helps SOOO much. I get out and blow dry and that is now all i need to do. It is awesome. w
10/19/2024
1.0
verified purchase
Will Leave Your Hair Gross
Worst Pureology product I have ever used. I’m a frequent purchaser of this brand and have never had worse results. It never felt like it cleaned my hair and made it almost matted. I would have to use a ridiculous amount of conditioner just to make my hair feel good. Do not buy. Try a different formulation.
7/29/2026
2.0
verified purchase
Definitely not for my hair type… it made my hair feel so coarse after use
3/15/2026
1.0
verified purchase
No way
I got a sample pack of this shampoo and conditioner and used it today. It’s HORRIBLE. My fine hair does not feel clean, it feels heavy and gummy.
1/8/2026
1.0
verified purchase
Do NOT use!!
I got the shampoo and conditioner as a sample and it completed matted my hair and pulled SO much of my hair out. Nothing about the shampoo cleaned my hair. I had to rinse my hair through more than three times, then reshampoo my hair twice with my regular shampoo. DO NOT BUY! I love getting samples from Sephora but this was NOT IT!
1/6/2026
1.0
verified purchase
Tangled and dried hair
Aside from its nice scent, this product barely lathered no matter how much I applied and immediately dried out and tangled my hair.
12/26/2025
2.0
verified purchase
This made my hair very dry and have lots of breakage. When i wash my hair with it, it feels extremely stripped and matted, and after using for three months i have to switch.
