What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity. Hair Type: Fine, Medium, and ThickHair Texture:Coily, Curly, Straight, and Wavy Hair Concerns:- Dryness - Color Fading- Brassiness Key Benefits: - Gently cleanses- Brightens and eliminates brassiness- Safe for daily use Highlighted Ingredients:- Pure Violet and Reflective Pearlized Pigments: Correct brassiness, tone highlights, and impart brightness and shine.- Brightening Complex (Lemon, Ginger Root, and Chamomile Extracts): Optimizes shade, tonality, and luminosity.- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Illuminate blonde and silver hair in a flash. This nourishing and revitalizing violet shampoo brightens blonde hues while correcting brassiness and toning highlights. Multi-UV protection prevents color from fading and counteracts the drying effects of the sun—for hair that looks healthier and shinier like it’s lit from within.All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.
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What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity. Hair Type: Fine, Medium, and ThickHair Texture:Coily, Curly, Straight, and Wavy Hair Concerns:- Dryness - Color Fading- Brassiness Key Benefits: - Gently cleanses- Brightens and eliminates brassiness- Safe for daily use Highlighted Ingredients:- Pure Violet and Reflective Pearlized Pigments: Correct brassiness, tone highlights, and impart brightness and shine.- Brightening Complex (Lemon, Ginger Root, and Chamomile Extracts): Optimizes shade, tonality, and luminosity.- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Illuminate blonde and silver hair in a flash. This nourishing and revitalizing violet shampoo brightens blonde hues while correcting brassiness and toning highlights. Multi-UV protection prevents color from fading and counteracts the drying effects of the sun—for hair that looks healthier and shinier like it’s lit from within.All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.
I love this line. The scent is beautiful and my hair is in such good shape. I regularly get color treatments and this product line has been essential to good hair health. Been using it for years.
Love this shampoo and conditioner. Most shampoo for blondes is so drying but this is not. Smells great and gentle.
The bottle shape was so unique! The scent was pleasant and not overwhelming. It did really well with brightening my blonde highlights. Definitely recommend!
I absolutely love this shampoo! It helps make my blonde so bright, does not dry out my hair and smells great! The ingredients are also great and the packaging is super cute.
Smells great but as far as brightening I’m not sure if it does a whole lot but I like it so I will continue to use it! The purple is very bright!
This purple shampoo smells nice lathered up nicely I did before and after pictures also and I see a difference after using it I do have frizzy hair I don’t think it did much for that but not really what it’s intended for overall I did like the product
Not great. Doesn't leave the hair soft or treated, it's really to help with the color, but bleached hair really needs some moisture and this product doesn't give it at all... any pharmacy purple shampoo is the same or even better.
I am a highlift blonde with highlights. I love this shampoo to keep my tone on point. Keeps it cool without over doing it. Gives shine and does not over dry.
Having blonde hair requires very much maintenance, but when you have the right hair care regime then it becomes easy going. This is the feeling I get when I utilized the Oribe shampoo with my hair. I felt the satisfaction that my hair was still maintaining its color as well making it be stronger for what it has gone through. I can’t assure you it has become brand new, but I can guarantee it has helped and suffice it can help other blondies like me. The product itself with the packaging and simplicity of their design is what makes me continuing to buy their products.
I have used this shampoo for six weeks and have seen a market difference in the texture of my hair as well as the vibrancy of my blonde. As far as I’m concerned, I will not use anything else. I asked my hairstylist today what she thought of my hair and she said it was the best condition it has been since I’ve been seeing her for over four years. Also, the packaging is so luxurious!
