What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Dryness- Straightening and Smoothing- Color FadingKey Benefits: - Neutralizes unwanted brassiness and yellow tones for a cool blonde look- Gently cleanses while moisturizing hair- Smooths, adding a natural glow and subtle shineHighlighted Ingredients:- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.
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What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.Hair Type: Fine, Medium, and ThickHair Texture: Coily, Curly, Straight, and WavyHair Concerns:- Dryness- Straightening and Smoothing- Color FadingKey Benefits: - Neutralizes unwanted brassiness and yellow tones for a cool blonde look- Gently cleanses while moisturizing hair- Smooths, adding a natural glow and subtle shineHighlighted Ingredients:- Japanese Cool Pigment Technology: Exclusive violet dyes crafted with leading Japanese ink manufacturers with cool pigment technology to boost neutralization performance.- Japanese-Sourced White Peony: Rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.What Else You Need to Know: Crafted with Japanese-sourced precious white peony and shu uemura’s exclusive Japanese cool pigment technology to boost neutralization performance for highlighted, lightened blonde and silver hair. A luxurious, professional-grade anti-brass purple shampoo to neutralize brassiness and unwanted yellow tones while enhancing softness, moisture, and shine for a natural glow.Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.
I bought this product to tone my blonde hair. I felt like it didn’t dry my hair out like other purple shampoos. I was disappointed with the toning. It made my hair more gray than brighter. I’ve used other purple shampoos that did a much better job of toning for half the price.
I received this product in return for an honest review. I have used it three or four times over the last two weeks. I have noticed slight brightening in my highlights, but not as much as I would have liked. It has a light, pleasant scent, and helped to tame my frizzy hair. It's a good product, but I think there are better, cheaper options
I bleach my hair like crazy so I am no stranger to purple shampoos. This one is by far THE most pigmented shampoo I have ever used. The only reason why I didn't give the shampoo a 5 star is because it is so pigmented that it stained my hands for a little bit. I did not like that. But it smells amazing and doesn't dry out my hair like most of the purple shampoos.
I’ve tried so many purple shampoos and nothing compares to this one. Most others either have deep purple tint and are terrible shampoos that leave my hair feeling terrible or are great shampoos without enough purple tint to counter even the slightest brass. This one I can say is a great shampoo and great at countering the brass! Oh and it smells great!
My hair has never felt more dry than after this shampoo. I really wanted to love it but just can’t use it
It did absolutely nothing. My hair was brassier than ever and it left it dry. It hurt me to throw it out because it was so expensive. Redken purple shampoo works better!
Great product. Very strong color deposit for ultra blonde but strobe fragrance can be off putting to some
Decent as a standard shampoo but have to leave on for a while to help with brassiness. Strong fragrance was too much for my sensitive skin.
Great product, love the bottle! It looks beautiful in my shower and makes my hair feel great!
I received this product in order to test it and white a review. This purple shampoo was just okay. I think it’s good but there are cheaper and better alternatives out there. It didn’t make a huge difference in the brassiness of my hair, but my hair did feel nice and soft after.
