My hair and I would like to issue a formal apology … to every shampoo we used before this one. This shampoo gets my hair clean without making it feel like it’s been through a car wash. It removes buildup, lathers beautifully, and somehow leaves my hair feeling soft instead of squeaky and sad. I’ve noticed less breakage, my hair feels stronger, and it looks healthier every time I use it. Even my brush seems less dramatic now that it isn’t pulling out a small wig every morning. 😂 It smells amazing, works great on my color-treated hair, and pairs perfectly with the matching conditioner. Together they’re basically couples therapy for damaged hair. If your hair has survived bleach, hot tools, tight ponytails, or your occasional “one more pass with the flat iron won’t hurt” decisions… this shampoo is ready to forgive you. Highly recommend!
What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Color Safe- Damage, Split Ends, and BreakageKey Benefits: - Gently cleanses- Strengthens hair and prevents future breakage - Targets the bonds in your hair that are most prone to breakageHighlighted Ingredients:- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.- Sea Buckthorn: Rich in fatty-acid omega 7, making it the holy grail for all things hair. Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Packed with bond-fortifying technology, plant butters, and vegan proteins, this shampoo gently cleanses while working to strengthen and bring dry, damaged hair back from its breaking point.Clinical Results: In a test, when used together, clinical results show: - Hair has 55% less breakage- Hair is 2X stronger- Safe for color-treated hairClean + Planet Positive at SephoraWhen you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab. On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.
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What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Color Safe- Damage, Split Ends, and BreakageKey Benefits: - Gently cleanses- Strengthens hair and prevents future breakage - Targets the bonds in your hair that are most prone to breakageHighlighted Ingredients:- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.- Sea Buckthorn: Rich in fatty-acid omega 7, making it the holy grail for all things hair. Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Packed with bond-fortifying technology, plant butters, and vegan proteins, this shampoo gently cleanses while working to strengthen and bring dry, damaged hair back from its breaking point.Clinical Results: In a test, when used together, clinical results show: - Hair has 55% less breakage- Hair is 2X stronger- Safe for color-treated hairClean + Planet Positive at SephoraWhen you see our Clean + Planet Positive seal, this brand's products are formulated without certain ingredients that are potentially harmful to human health and environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more: For the full list, check out the Ingredients tab. On top of meeting the Clean at Sephora formulated without list, these brands are on a mission to do right by your routine and the planet by making climate commitments and focusing on sustainable sourcing, responsible packaging, and environmental giving.
- SKU
- 2-P501714
- Brand
- amika
- Category
- beauty / hair-care / shampoo
- Variants
- 1
Customer reviews
I loved this shampoo! As someone who struggles with breakage in her hair, this shampoo helps reduce that and smoothes my hair at the same time. I would highly recommend this to someone looking to reduce breakage in their hair.
As someone with color treated hair and bleach highlights, this shampoo has worked wonders on my hair! The Kure Strength Repair Shampoo is gentle, yet effective, leaving my hair feeling soft, clean and refreshed. I love that my color looks vibrant and my hair looks and feels stronger and less damaged. I am seeing a lot more shine and the texture is smoother as well.
I’ve been using this shampoo for a couple of weeks and found my hair to look moisturized and soft post wash day. I’ll have to use it for a little longer to know if it helps with breakage, but so far it makes my hair appear healthy!
Amazing shampoo! I have very fine color-treated hair and I have an oily itchy scalp!! During the hot summer, my hair gets super frizzy. After using this shampoo noticed a huge improvement! It's very high quality and effective!
I really liked this shampoo. It cleans my hair very well and leaves it feeling fresh without any heaviness. After washing, my hair feels soft, light, and smooth. It also feels hydrated, not dry. My hair is easy to brush and looks healthy and clean. I like how it keeps a natural volume and doesn’t weigh it down. Overall, it works really nicely for my hair and I enjoy using it.
Can’t believe how much I love this shampoo, it smells amazing & leaves my hair soft. I’ve been using for a week & it’s worth every dime. I’m a huge amika fan & this set just gave my hair soft much life, even looks more nourished.
Works well! Cleans without drying. Smells nice and light. I have been using this for about a year now.
Nice scent but my hair didn’t feel clean after using this shampoo also it left my ends very dry.
My package was never received. I was repeatedly told to contact FedEx even though I purchased directly from Sephora. This experience has been very disappointing.
