What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones brassiness- Strengthens and prevents future breakage- Gently cleansesHighlighted Ingredients:- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Derived from quinoa; provide keratin-like benefits.- Ultra-Violet Pigments: Counteract yellow and brassy tones.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Wash your way to your best and brightest blond. Infused with bond-fortifying technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens and hydrates dry, damaged strands while toning yellow, brassy hues.Fragrance Description: An uplifting blend of bright pink grapefruit, with juicy apricot and warm vanilla for a cozy-sweet finish.Clinical Results: In a clinical test, when used as a system, after 1 use:- Hair was 2.2 times stronger- Hair had 55% less breakageIn a clinical test, when shampoo and conditioner are used as a system, results show:- The product is safe for color-treated hairClean + Planet Aware at SephoraProducts formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
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What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones brassiness- Strengthens and prevents future breakage- Gently cleansesHighlighted Ingredients:- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.- Vegan Proteins: Derived from quinoa; provide keratin-like benefits.- Ultra-Violet Pigments: Counteract yellow and brassy tones.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Wash your way to your best and brightest blond. Infused with bond-fortifying technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens and hydrates dry, damaged strands while toning yellow, brassy hues.Fragrance Description: An uplifting blend of bright pink grapefruit, with juicy apricot and warm vanilla for a cozy-sweet finish.Clinical Results: In a clinical test, when used as a system, after 1 use:- Hair was 2.2 times stronger- Hair had 55% less breakageIn a clinical test, when shampoo and conditioner are used as a system, results show:- The product is safe for color-treated hairClean + Planet Aware at SephoraProducts formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.
SKU
2-P501721
Brand
amika
Category
beauty / hair-care / shampoo
Variants
1
Customer reviews
1.0
verified purchase
Read negative reviews
You do need to read the negative reviews...after using for one week, I noticed my hair was shedding more than normal. I am a very healthy 66 year old woman, so the hair loss would almost certainly be related to the shampoo. I noticed frizziness, as well. I read ingredients carefully prior to purchasing...it has been 30 days now and SEPHORA online is absolutely refusing to do anything about it. Go with Karen Ness or Olaplex.
7/1/2026
4.0
verified purchase
Impressive results after one wash
I’ve used the Redken Blondage purple shampoo for a while before trying this one, and I’ve never seen such a quick difference as with this product. After just one wash, my hair felt softer, smoother, and way less frizzy. I was honestly impressed! My blonde looked slightly deeper, but in a good way: more luminous and less washed out. This shampoo doesn’t leave a purple cast and actually makes my hair look healthier. Highly recommend if you want a natural-looking, bright, and repaired blonde.
5/23/2026
5.0
verified purchase
Tried & true!!!
The best purple shampoo ever!!!! Tried and true the only product I will continuously buy for my bleached blonde hair
4/14/2026
2.0
verified purchase
Very tangled
This made my hair greasy and tangled. It did an okay job of toning so i give it 2 stars
3/13/2026
5.0
verified purchase
Does the job without turning purple
Works great & does the job. I like using amika products
2/25/2026
1.0
verified purchase
I really wanted to like this shampoo because of all the hype and the cute packaging, but unfortunately, it didn’t work for me. After using it for a few weeks, my hair started feeling dry and a bit rough instead of smooth and hydrated like it promised. It also seemed to weigh my hair down, and I noticed more frizz than usual.
10/12/2025
5.0
verified purchase
Great for highlights!
I’ve been using this product for several years and it keeps my highlights looking fresh.
8/8/2025
5.0
verified purchase
Purchased the Bust your Brass shampoo and conditioner and used on my recently colored hair and my hair looks good! My husband says it looks like I just came from the salon. My color looks brighter and my hair is soft. Will definitely use between salon visits.
7/6/2025
2.0
verified purchase
After using this product for more than week now, I still can’t see the results :( I wanted to tone down the blonde effect in my hair but it’s not helping :( I am still waiting for good results
6/25/2025
5.0
verified purchase
Best purple shampoo out there for silver/purple hair 🩷🫶🏻 definitely repurchasing until the wheels fall off!!!
