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COLOR WOW

Curl Wow HOOKED Shampoo

4.8 · 125 reviews
3,080 ₽

What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types.Hair Type: Curly and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Frizz- ShineKey Benefits: - Unique, gentle, no-residue cleanser- Fresher hair and scalp- Helps prevent shedding and breakageHighlighted Ingredients:- Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage.- Glycerin: Moisturizes and adds shine.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: The Curl Wow HOOKED Shampoo locks in your locks with a proprietary ProcapilⓇ Blend that helps anchor hair to prevent shedding and breakage. The gentle formula removes styling-product buildup and contains only ingredients that easily rinse off—unlike many shampoos and co-washes. It also leaves hair and scalp in optimal condition.Fragrance Description: This shampoo has a light coconut vanilla scent.

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What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types.Hair Type: Curly and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Frizz- ShineKey Benefits: - Unique, gentle, no-residue cleanser- Fresher hair and scalp- Helps prevent shedding and breakageHighlighted Ingredients:- Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage.- Glycerin: Moisturizes and adds shine.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: The Curl Wow HOOKED Shampoo locks in your locks with a proprietary ProcapilⓇ Blend that helps anchor hair to prevent shedding and breakage. The gentle formula removes styling-product buildup and contains only ingredients that easily rinse off—unlike many shampoos and co-washes. It also leaves hair and scalp in optimal condition.Fragrance Description: This shampoo has a light coconut vanilla scent.

Customer reviews

5.0
verified purchase
Best I've found

I have very fine curly hair and this shampoo really helps keep my hairs shape

1/17/2025
5.0
verified purchase
Great Shampoo for curls

Great shampoo for curls just wish the bottle was larger! Hair looks healthy!

5/1/2024
5.0
verified purchase
Holy Grail!

I've only used this 3x but my scalp feels so clean finally! I've had so much trouble with build up and dandruff but this stuff really detoxes my scalp and is good for my wavy/curly hair! Finally something that does what it says!

2/20/2024
5.0
verified purchase

I just bought this shampoo about two weeks ago and I can say I love it. It does lather up nicely once you have removed product buildup and it smells so good like perfume or something sweet like cupcake.

12/8/2023
5.0
verified purchase
Amazing for Wavy to Curly Hair

This is sooooo not an incentivized review - I bought this with my own money. So -- I was between buying this and the Morroccanoil color shampoo, but the girl at the Sephora I went to said: "You are worried about your curls, you need it to be color-safe - then honestly get the Color Wow" and boy am I HAPPY she did because this shampoo is amazing. It promises color safety and it sure delivers on it - I wash my hair like 2-3 times a week and my color is still intact. It does say it will help with hair loss but I'm still shedding hair like crazy so maybe I need to keep using it so verify if it's true. It does help with breakage and it does cleanse your hair. I honestly love the smell (very light in scent) and I love the lather it provides to your hair -- if it's not lathering, you need to shampoo 2-3 times as you probably have a lot of grime/product build-up. Overall, I really love this shampoo. Wish I would've found it earlier in my search.

9/14/2023
5.0
verified purchase
awesome shampoo

I have curly hair and it's really hard to find a good shampoo for my hair. Hooked 100% Clean Shampoo made a huge difference in my haircare routine. It leaves curls’ surface film-free and optimally hydrated and moisturized.

1/13/2023
5.0
verified purchase
for wavy to slightly curly hair

I love my curlwow product !! I have the whole collection now at this point. It smells super good if you’re into coconut and keeps my hair moisturized due to the coco oil infused. I love that it is definitely what my coarse curls need. Check them out if you already use color woe but have wavy - slightly curly hair

1/13/2023
5.0
verified purchase
Buy this!

I’m so impressed with this product and the line. I already use the pre-shampoo detangler and LOVED that so I figured it would try this product after using it and my hair is sooooo silky smooth. I’d recommend.

1/12/2023
5.0
verified purchase
Love!!!

Obsessed! I love the way it smells and how clean my hair feels after. I pair this with the coco-motion conditioner and it’s a game changer. This is perfect for the curly girls looking for more defined curls.

1/12/2023
5.0
verified purchase
Miracle

I don’t have curly hair but I love this shampoo because it made my hair look healthier

4/17/2026