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HD Skin Matte Velvet Blurring Powder Foundation

4.2 · 1695 reviews
4,779 ₽

What it is: A multi-purpose, lightweight powder with buildable coverage that blurs the look of imperfections and mattifies skin for up to 24 hours, with no caking or creasing.Coverage: FullFinish: MatteFormulation: Pressed PowderHighlighted Ingredients: - Trio-Blur Complex: Visibly reduces the appearance of texture immediately and for up to 24 hours.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This waterproof and sweatproof formula has customizable coverage suitable to set makeup, touch-up on-the-go, or wear alone as foundation. Equipped with a dual-sided sponge and mirror for convenient application. The silky formula provides all-day wear while locking in hydration for maximum comfort.Clinical Results: Based on self-assessment by 30 people:- 97% agreed that the foundation is immediately comfortable and lets skin breathe- 94% agreed that the finish is natural, not cakey- 94% agreed that the foundation reduces shine

Design: 1N00 Alabaster

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What it is: A multi-purpose, lightweight powder with buildable coverage that blurs the look of imperfections and mattifies skin for up to 24 hours, with no caking or creasing.Coverage: FullFinish: MatteFormulation: Pressed PowderHighlighted Ingredients: - Trio-Blur Complex: Visibly reduces the appearance of texture immediately and for up to 24 hours.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This waterproof and sweatproof formula has customizable coverage suitable to set makeup, touch-up on-the-go, or wear alone as foundation. Equipped with a dual-sided sponge and mirror for convenient application. The silky formula provides all-day wear while locking in hydration for maximum comfort.Clinical Results: Based on self-assessment by 30 people:- 97% agreed that the foundation is immediately comfortable and lets skin breathe- 94% agreed that the finish is natural, not cakey- 94% agreed that the foundation reduces shine

Customer reviews

5.0
verified purchase
Morning game changer - Express beauty must

Perfect smooth finish, long wear, applies beautifully no matter the application (sponge or brush) - adjustable coverage depending on application tool, buildable, non drying and looks like skin. Even beautiful under the eyes. 10:10 for speed and efficacy.

9/21/2026
1.0
verified purchase
Reformulation Strikes Again

This product WAS an absolute essential in my routine. It WAS the absolute perfect shade match (R210), it HAD fantastic coverage and durability. When I purchased this to replace my latest empty, it was not only altered in a more limited shade range,but the coverage was now incredibly uneven. It’s patchy, far too dark, too orange and the does not have that smooth coverage that could only be described as velvet. Now it’s coarse like white flour and in places like around the nose, sets awkwardly and does not stay after setting. It has become the antithesis of what it originally was and fills me with unending anger that I now have to find its permanent replacement.

9/7/2026
5.0
verified purchase

I’m surprised this doesn’t have a higher rating. I’m 38 w/oily skin and this has been a life saver. It stays on ALL DAY! I don’t have to use concealer and it makes my skin flawless - truly. It took me a few tries to really get use to it as I only use liquid foundation. But you do have to prep your face and I liked using primer before. It’s less forgiving so if you contour, blend asap! So I don’t recommend this for beginners. It’s matte but my bronzer and contour brings my face back to life. I hope they make a more illuminating version, highly recommend!

9/5/2026
5.0
verified purchase
SO GOOD!!!!

so a few days ago i tragically found out fenty had discontinued their matte pro filtr powder foundation and i was genuinely DEVASTATED. i have been using it since 2023 when i discovered my love for matte foundation as i live in south florida and i hate a dry shiny look bc it makes me feel so sweaty and icky. i was searching everywhere for one with a close formula but most importantly a close shade match as im always either shade 1 or 100 with fenty. i discovered this brand and decided to give it a shot and OMG. perfect shade match (better than fenty) and it was just a insane. my only issue is fenty a formula was more of a creamier powder that didn’t show much texture this one is lighter and isn’t too forgiving with texture. but i love it.

7/30/2026
5.0
verified purchase
My Favorite Foundation

I love this foundation because you can truly layer it - if I want a light amount of makeup, I use a fluffy brush to apply. If I want more coverage, I use the applicator it comes with (which is actually really nice, and blends well except around the nose). The formula feels great on my combo skin, and as long as I use primer it is set for the whole day. Also very travel-friendly, good to have on hand if you need to touch up on the go (or don't have time to do makeup in the morning before work and need to do it in the car!). I honestly have nothing negative to say, it has been my tried and true foundation for many years, I used to only use liquid foundation and converted to this one. Highly recommend!

6/8/2026
5.0
verified purchase
My current high-coverage powder

This shade and high-coverage formula work so well for my combination dry skin. It really hides my acne scars and discoloration flawlessly. I have used it for almost a year now and I reach for it more than any of my other powders. It now stays with me in my travel bag for on-the-go make up.

5/30/2026
5.0
verified purchase
Holy Grail for Rosacea

Whenever I need something that I know I love, I always use this foundation. I have rosacea and this is amazing in full-coverage and also looks absolutely undetectable, please never discontinue!

4/26/2026
5.0
verified purchase
Incredible product

Went to Sephora for a color match and this is my color. It is indeed full coverage and stays on till the end of a long day. Can be worn alone or on top of my favorite foundation (Haus Labs). Gorgeous!

4/24/2026
5.0
verified purchase
Perfect

I like this product the covering is good. The packaging is good the shade perfect I recommended. 

3/26/2026
4.0
verified purchase
I like it!

I went in for Bareminerals foundation but they said they don’t sell it anymore so they matched me with this foundation. While, I like BM more because it melts into the skin better, this was really great at staying matte and had good coverage. longer

3/17/2026