What it is: A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine and MediumHair Concerns:- Color-Safe- VolumizingKey Benefits: - Instant, all-day volume*- Weightless moisture- Touchable softnessHighlighted Ingredients:- Caffeine: Energizes limp hair and promotes sebum elimination.- Glycerin: Adds and retains moisture into strands.- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*Fragrance Description: An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.Clinical Results: In a 7-day consumer study of 32 participants:- 94% agree that their hair feels touchably soft*- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.*Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system
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What it is: A lightweight, volumizing shampoo that doesn’t compromise on hydration for instant and all-day touchable volume.Hair Texture: Straight, Wavy, and CurlyHair Type: Fine and MediumHair Concerns:- Color-Safe- VolumizingKey Benefits: - Instant, all-day volume*- Weightless moisture- Touchable softnessHighlighted Ingredients:- Caffeine: Energizes limp hair and promotes sebum elimination.- Glycerin: Adds and retains moisture into strands.- Sea Buckthorn: Rich in fatty acid omega-7, making it a holy grail for hair and scalp.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*Fragrance Description: An uplifting blend of bright pink grapefruit, juicy apricot, and warm vanilla.Clinical Results: In a 7-day consumer study of 32 participants:- 94% agree that their hair feels touchably soft*- 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*- 91% agree that Big Hit Shampoo and Conditioner add weightless moisture*Brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.*Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system
I love this Shampoo! It makes my hair so soft and voluminous and I will definitely buy it again. Even though it is a little pricy I think it is worth it!
I have really fine hair and wanted to love this but I can’t. No matter what I do this strips my hair so much and leaves it feeling dry and doesn’t give me any volume at all. I’ve tried washing 2X and even just once and use the matching conditioner and still nothing. It smells amazing but it is obviously not meant for my hair.
I love the design and the colors of the bottle! The scent of the shampoo is my favorite! I'm not sure if this gives my hair much volume...maybe some, but that's because my hair is down too my rear-end, at the moment.
The old formula was great. This new formula, AWFUL. It is no longer color safe!
Since having two boys, my hair has thinned so much. I have tried so many products that just didn’t work at all or didn’t last after adding heat. Even the stuff you blow dry in at your roots would leave my hair feeling stiff then after an hour would fade away. But THIS STUFF WORKS! I haven’t seen my hair this voluminous in ages! I slept on it and still woke up with full-looking and thicker-feeling hair! I am beyond impressed. It did leave my ends a little dry looking. I used this shampoo with The Kure conditioner through only my mid-lengths to ends because I have naturally curly, frizzy hair. Then I use the Amika heat protectant spray before I blow dry. 10/10 recommend though!! I will get some oil for my ends to have this much volume and fullness.
This actually will make your hair voluminous. I’ve rarely had a product do what it actually says it will do so this one is 10/10 for me.
I have super fine and oily hair. This is one of the fuse shampoos that I can use without it feeling weighed down.  I have bought this several times. My only complaint would be that the yummy smell doesn’t last all day 
I’m a huge Amika girl. I used their Kure line for quite some time while my hair was healing from bleach damage, but now that it’s healthy again I found it was weighing my fine hair down, so I switched to Big Hit. This is great! My hair is bouncy, voluminous, squeaky clean, and you can’t beat the smell of Amika products honestly there is nothing better. If you’re a fine hair girly I’d recommend trying this out, it’s worth a shot! 💛
A little goes a long way with lathering up this shampoo but it makes my hair so greasy. I will have just washed and my hair is already greasy looking. I think it leaves some kind of residue? Would not purchase or recommend.
It leaves a waxy/greasy film. It doesn’t feel clean after washing.
