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Marc Jacobs Beauty

Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner

4.1 · 313 reviews
2,761 ₽

What it is: A high-impact, long-lasting waterproof gel eyeliner with intense pigment for precise winged and cat-eye looks and 24HR smudge-proof wear.Highlighted Ingredients: - Long-Lasting Pigments: One-stroke pigments deliver rich, vibrant definition that lasts.What Else You Need to Know: Drawn This Way gel pencil eyeliner features a creamy, highly pigmented, blendable formula with one-stroke color payoff and smudge time before setting. Long-wearing, waterproof, and fade-resistant, it glides on smoothly for precise, tug-free application - perfect for the waterline, smoky eyes, or bold graphic looks. This sharpenable eyeliner is available in 21 different shades across matte, metallic, glitter, and duochrome finishes and is encased in a color-matched barrel with a statement star charm on the cap.Clinical Results: In a consumer test with 140 participants (ages 18-65) with daily product use:- 99% say the product doesn't tug during application- 98% say the product provides intense color in one stroke- 95% say the product is smudge-proof - 94% say the product provides a long-lasting effect- Fade resistantIn an instrumental test with 32 participants:- 24-hour wear- Waterproof- Ophthalmologist Tested- Suitable for contact lens wearers and sensitive eyes

Design: 180 Gagged

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Returns & exchanges

Within 30 days of delivery

What it is: A high-impact, long-lasting waterproof gel eyeliner with intense pigment for precise winged and cat-eye looks and 24HR smudge-proof wear.Highlighted Ingredients: - Long-Lasting Pigments: One-stroke pigments deliver rich, vibrant definition that lasts.What Else You Need to Know: Drawn This Way gel pencil eyeliner features a creamy, highly pigmented, blendable formula with one-stroke color payoff and smudge time before setting. Long-wearing, waterproof, and fade-resistant, it glides on smoothly for precise, tug-free application - perfect for the waterline, smoky eyes, or bold graphic looks. This sharpenable eyeliner is available in 21 different shades across matte, metallic, glitter, and duochrome finishes and is encased in a color-matched barrel with a statement star charm on the cap.Clinical Results: In a consumer test with 140 participants (ages 18-65) with daily product use:- 99% say the product doesn't tug during application- 98% say the product provides intense color in one stroke- 95% say the product is smudge-proof - 94% say the product provides a long-lasting effect- Fade resistantIn an instrumental test with 32 participants:- 24-hour wear- Waterproof- Ophthalmologist Tested- Suitable for contact lens wearers and sensitive eyes

Customer reviews

5.0
verified purchase
Will win all the 2026 awards, but buy a sharpener

This is honestly the best liner I've ever used. Pigmented, long lasting, and smudge proof. It is a challenge to get off, and do yourself a favor and get the Sephora sharpener with it. This will laugh at your other sharpeners. Love these!!

9/23/2026
1.0
verified purchase
All around disappointed!

Too expensive for an eyeliner that gets eaten up by a sharpener. Also, I bought the Black gel eyeliner with flex of gold. Haven't seen any flex of anything. Disappointed Marc Jacobs! Compensate for the total uselessness, please!

9/20/2026
3.0
verified purchase
Gorgeous colors, mediocre formula

The colors of these eyeliners are truly phenomenal, especially shade delulu. However, I find the formula quite mediocre. They’re not the creamiest and sometimes I find myself having to tug a bit to get the color payoff I want, and the lasting power isn’t the best. I find these do fade and can flake off throughout the day, and there’s so many better alternatives for a lot less money as well. Unfortunately, despite how excited I was for these, I wouldn’t repurchase them as they don’t seem all that special outside of the color range.

9/14/2026
5.0
verified purchase
Love!

This goes on so smoothly and does NOT budge! Loved this

9/10/2026
1.0
verified purchase
Don’t bother

At first I was so excited because the old Marc Jacobs eyeliner was my absolute favorite! I have been trying to find a dupe since it was discontinued and when I saw this in the store I was over the moon! While the liner itself is ok, it does transfer but only when it’s immediately been put on, otherwise it’s fine all day. BUT, when I had to sharpen it for the 1st time, well let’s just say it’s absolute garbage. It just doesn’t sharpen at all. So it’s a return and my search for a dupe to the original MJ continues! Ugh

9/7/2026
3.0
verified purchase

Very disappointed. Bought two of these because I was so excited it was back. This is not the same formula as it was before. This runs and gathers in the corners. The old formula outlasted my 12 hour shifts and did not run.

9/6/2026
5.0
verified purchase
Purchased on a whim and am extremely impressed

I used to believe that buying a prestige eyeliner was a waste of money and that my drugstore eyeliners were enough. I was wrong. This stays put so well in my waterline, no fading or smudging and the color I picked up is so niche for Sephora. The target customer for this product is someone who loves pops of color and longevity with their eyeliners. I read a few reviews that this doesn't sharpen well but I have had no issues with mine.

9/4/2026
5.0
verified purchase
Must have eyeliner

Love, love, love these eyeliners. I was so excited to see that Marc Jacob’s brought these back because they are the best. If you like more of a ‘gel’ like eyeliner, not pencil, these are for you. Super creamy, glides on easily and is long lasting. I have these in multiple colors and the pigmentation is also great.

9/3/2026
5.0
verified purchase
A great eyeliner that lasts all day

This eyeliner doesn't smudge or smear and lasts all day. A new favorite, so much so I bought several more shades (black, brown, burgundy, glitter black, and bronze). Will be getting more of the "fun" colors soon too!

8/31/2026
1.0
verified purchase
Smudges and very difficult to sharpen.

I have watery, oily, allergy ridden eyes. The Mark Jacobs Highliner Gel Eyeliner was the only eyeliner I have ever used that didn't smudge and wind up all underneath my eyes, even when I used it on my lash line. So when I saw that he was back, I have never hit submit so quickly on an order! Sadly though, this new formula is quite the disappointment. It's far too soft to allow for any sort of control and not only does it end up all underneath my eyes, it's incredibly difficult to sharpen. The old version came with a sharpener that worked great. This version does not. Out of three sharpeners, the only one that was slightly able to sharpen it was my NARS sharpener. However, right when I got the perfect point, it broke (see picture). Upon my second attempted sharpening it, it created a jagged point and left a significant piece of plastic protruding from the pencil (see picture), as it's a plastic based case. I won't be purchasing this particular pencil again. I hope they can bring back the old formula and bring it back soon!

8/30/2026