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Virtue

Virtue Smooth Shampoo, 240 ml

4.5 · 427 reviews
4,673 ₽

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

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Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Customer reviews

5.0
I've spent hundreds on trying

I've spent hundreds on trying shampoo and conditioner that will take it the frizz in my gray hair. This did it!!!!

9/13/2026
4.0
Nice, gentle cleansing

Seems to be a nice, gentle cleansing but my hair, even while applying the conditioner, still seems rather frizzy. I've only been using it a month so I'm going to give it more time.

8/30/2026
5.0
Love Virutue's smooth shampoo

The smooth shampoo is a great product. It leaves my hair soft and touchable. Highly reccommend!

8/14/2026
5.0
My Bestie

This is now my top best product I have ever used for my hair type. The price is ridiculously high, but I have always said, "It Hurts To Beautiful" Even the pocketbook!

8/2/2026
5.0
Smooth Shampooing

Made my very think dry hair so soft and shining bright.

8/1/2026
5.0
Amazing product

've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.

7/30/2026
3.0
Don’t think it’s really smoothing

Don’t think it’s really smoothing out my friz like I thought it would

7/29/2026
5.0
love this Brand. If I

love this Brand. If I do not use this product I cannot control my frizz --- This is mandatory for my hair to be manageable

7/28/2026
5.0
Works beautifully

I love love love this shampoo. I ran out for a couple of weeks and none of my other shampoos compare. I’m sticking with Virtue.

7/22/2026
5.0
I really like the shampoo.

I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I’ll probably take a check. I just came in for one drink to take you guys out.

7/18/2026